Category / Higher Ed Marketing Blog

Celebrating Invisible Diversity: 4 Ways to Improve College Photography

This article was co-authored by Marisa Demers. This fall’s double digit decrease in enrollment for first-year students has put colleges and universities on notice: to get students to register, higher ed leaders need to be more proactive in their mark...

3 Examples of Colleges Portraying Diversity & Inclusion on Social Media

This article was co-authored by Marisa Demers. The “Black at” and “Dear” Instagram accounts are must-reads for higher education marketers. Created in the wake of social justice protests this past summer, these accounts chronicle systemic racism and m...

Own the Message:  Why Colleges Need to Pivot Their Posture for 2021

In The Case for College...Now, I made the argument that students should carefully question the wisdom of requesting a deferral or taking a gap year – especially if they expect the college experience at the school of their choice next fall to be exact...

The Case for College... Now

The case for college needs to be made, again. Not just the case for attending college in and of itself, but the case for going to collegenow, during the COVID-19 pandemic – be it this fall, this coming spring or even next fall.  

Will California’s Top Colleges Recover from the Pandemic?

Most colleges have begun a new academic year in California, but, for the most part, dorms and classrooms remain empty.  Campuses are still quiet.  Once hopeful that they could reopen in the fall and offer hybrid instruction, many school leaders have ...

Advancement During Uncertainty: Adapting Donor Relations Strategies

This article was co-authored by Marisa Demers The Coronavirus pandemic changed all our lives.  For colleges and universities, it meant altering how students learn and engage with their classmates.  For faculty, it meant changing classroom instruction...

Building Your Personal Brand with Annelise Worn

In this episode of the All About Brand Podcast, UNINCORPORATED CEO, Ian Evenstar, interviewed Annelise Worn, a successful CEO, entrepreneur, and marketing strategist who provides actionable branding, marketing, and business growth advice.

COVID-19 Amplifies Existing Inequalities for Black College Students

The sudden shutdown of campuses across the country midway through the spring semester took a serious toll on students, as instruction abruptly moved from face-to-face to online.    Not surprisingly, the severity of the impact of the coronavirus pande...

The Impact of COVID-19 on Alumni Relations in Higher Education

This article was co-authored by Marisa Demers. Alumni are the lifeblood of a university.  When graduates go on to create businesses, make art, or change lives, they increase the reputation of their school.  Not only that, but alumni donations also he...

How the Top 101 Colleges Plan to Reopen Campus

This article was co-authored by Marisa Demers. There is much speculation about what the fall semester is going to look like after the summer break. Schools around the nation are analyzing simulated models, bringing in 3rd party consultants, and worki...

Making Customers the Hero of Your Brand Story

Every brand has a story.  And brands shouldn't be like that well-meaning friend who talks at lengths but never has a point.  Brand story strips away the excess, leaving a company’s brand manifesto tangible and relatable. There’s no confusion. Anyone ...

Best Tools for Agencies (2020)

How does UNINCORPORATED get it all done? Below is a list of all the tools we leverage to deliver great work for our clients and what we personally use to grow our brand.

Sign up to get the top headlines in higher education every week.