Category / Blog

What is a Brand Manifesto?

Today we're sharing our best thinking and agency process on how to write a brand manifesto.

What is branding?

Like people, brands are complex. They take a lot of work to raise; they go through many changes during their lifetime and require special care to reach their greatest potential.

10-Year Challenge: 2009 vs. 2019

Walk down memory lane and celebrate the end of the 2010s with us as we review some surprising, moving, and fun highlights that happened over the last decade.  

The Educator's Guide to Higher Education Design

Teaching is a complex process, whether it's adult learners within higher education, professionals in corporate training environments, or youths in  K-12 schools. It involves committed faculty, instructional designers, learning experience designers, c...

California Consumer Privacy Consumer Act (CCPA) and Universities

On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...

What is Learning Experience Design?

Learning experience design focuses on delivering instructional materials that are "functional, reliable, usable, convenient, pleasurable, and meaningful," for students. On the other hand, instructional design focuses on learning outcomes and pedagogi...

Instructional Design for Higher Education

Learning new concepts and assimilating new skills are miracles, and teachers are miracle workers. The amount of time, thoughtfulness, and planning that goes into designing a single lesson plan is an extraordinary labor of love. That labor of love is ...

How to Choose an eLearning Design Agency

eLearning design, as a discipline, is responsible for designing the learning experience for online classrooms and corporate training. eLearning designers develop educational content and architect educational technology that is aligned with pedagogy t...

Top 5 eLearning Design Best Practices

eLearning is found in almost every industry. In 2017, 77% of US companies used online learning to train employees on a variety of subjects, including leadership development and continuing education.

The Ultimate Guide to Higher Education Marketing

Higher education marketing agencies have a special job. Unlike traditional products or services, they're tasked with communicating the value of a college experience, an intellectual and personal transformation.

Higher Education Branding: How Schools Stand Out

Unlike disposable commodities that consumers spend money on, a college degree is a noble pursuit. Higher education gives students the knowledge and experiences that they will have for their entire lives. A college education is the starting line of a ...

Recruit Students with this 7-Step Content Marketing Supply Chain

Stop putting it off and start building a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.  

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