A strong healthcare brand isn’t just about having a great logo; a genuine brand needs to convey the organization's purpose clearly to patients and internal stakeholders. Your brand should influence every aspect of the patient and employee experience,...
HIGHER ED MARKETING BLOG
Today we’ve got some big news, but first, a quick story.
In higher education, understanding and adapting to generational shifts is a necessity to survive and thrive. The landscape of higher education marketing is shifting, and what resonated with past generations of students may fall flat with today's tech...
When creating a website, the goal should be to balance creative design with functionality. In this blog post, we will discuss how to approach designing a website that caters to both aesthetics and usability.
I recently had the chance to speak with Fast Company senior editor Christopher Zara. Christopher runs the news desk at Fast Company and was previously a deputy editor at International Business Times. He is also the author of a new book titled, “Unedu...
We’re excited to announce that UNINCORPORATED has joined Jasper as a Certified Solutions Partner!
Dr. Elisa Stephens is the president of the Academy of Art University in San Francisco. Under her leadership, the academy has become one of the largest private schools of art and design in the nation. Dr. Stephens is known for her pioneering approach,...
I recently had the pleasure of chatting with author and executive coach Mark Hodgson. Mark helps entrepreneurs build their personal brand and influence and has inspired teams in both the commercial and not-for-profit world. In this episode we discuss...
I recently got to speak with one of America’s most beloved writers, Adam Gopnik. Adam is best known as a staff writer for The New Yorker, and is the author of nearly a dozen books, including his latest, "The Real Work: On the Mystery of Mastery". In ...
Last month I had the chance to talk about all things higher ed with Chris Do. Chris is an Emmy award-winning designer, director, and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a liv...
Over the past two years of our Higher Ed Happy Hour podcast, we've enjoyed engaging in thought-provoking conversations with higher education, branding, marketing, and design experts. We thought our 30th episode would be an excellent time to look back...
I recently had the chance to sit down for a chat with Tom Vander Ark. Tom is the CEO of Getting Smart, where he advises schools and foundations on how to accelerate innovations in learning that empower all people. He is also the author of numerous bo...
