Torr Leonard

Recent Posts

Inspiring Conversations on Higher Ed Happy Hour Podcast

Over the past two years of our Higher Ed Happy Hour podcast, we've enjoyed engaging in thought-provoking conversations with higher education, branding, marketing, and design experts. We thought our 30th episode would be an excellent time to look back...

Get the Most Out of Google Analytics 4 (GA4)

Did you know that Google Analytics Universal (GAU) will stop processing data on July 1, 2023? While GA4 may do a basic migration for you, it's important to note that the default settings don't take advantage of all the new capabilities that GA4 has t...

9 Factors to Consider When Choosing a Marketing Agency

When choosing a marketing agency of record (AOR), there are several factors to consider to ensure that you are making the right decision for your institution. Here are some things to keep in mind as you begin your search.

The Ultimate Guide to SEO for Higher Education

SEO is an important, but often misunderstood, aspect of marketing. Everyone within the higher education space has probably heard the term before, but they may not know how to actually improve the SEO of their site. To that end, we’ve created the ulti...

Aligning Your Google Ads with the Customer Journey

Higher education institutions have been utilizing Google Ads as a lead generation source for years now. Still, we're now seeing Google roll out features that make the ad interface even more helpful for stakeholders. As with all of their products, Goo...

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