---
title: Blog | LA's Premier Higher Education Marketing Agency | Brand Communication (2)
description: Brand Communication | Discover the time-saving, result-generating, and process-simplifying hacks we've used to grow awareness and enrollment for our higher education partners. (2)
image: https://blog.unincorporated.com/hubfs/UN_twitter_logo.jpg
---

[![UnincorporatedLogo_Full](https://blog.unincorporated.com/hs-fs/hubfs/UnincorporatedLogo_Full.png?width=400&height=87&name=UnincorporatedLogo_Full.png "UnincorporatedLogo_Full")](https://unincorporated.com)

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ABOUT

- [The Team](https://www.unincorporated.com/about)
- [Our Manifesto](https://www.unincorporated.com/manifesto)
- [Our Services](https://www.unincorporated.com/services)

CONTACT

- [Get In Touch](https://www.unincorporated.com/contact-us)
- [Careers >](https://apply.workable.com/unincorporated/)

CASE STUDIES

- [Cal Lutheran](https://www.unincorporated.com/cal-lutheran)
- [USC Ostrow](https://www.unincorporated.com/usc-ostrow)
- [USC Dornsife](https://www.unincorporated.com/usc-dornsife)
- [USC Kaufman](https://www.unincorporated.com/usc-kaufman)
- [View More Work](https://www.unincorporated.com/work)

KNOWLEDE

- [Higher Ed Marketing Blog](https://blog.unincorporated.com/)
- [Higher Ed Happy Hour Podcast](https://www.unincorporated.com/podcast)
- [Sign up for the Higher Ed News Brief >](https://blog.unincorporated.com/topic/brand-communication/page/2#newsletter)

##### [View Latest Launched Projects](https://music.usc.edu/)

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# HIGHER ED MARKETING BLOG

[![](https://cdn2.hubspot.net/hubfs/2972854/Blog%20Images/Authenticity/dollarshave_club_ad.jpg)](https://blog.unincorporated.com/brand-platform-and-how-to-achieve-authenticity)

## [Building a brand platform & achieving "Authenticity"](https://blog.unincorporated.com/brand-platform-and-how-to-achieve-authenticity)

In a recent UN post regarding outrage marketing, we mentioned that the latest buzzword in marketing and advertising is "authenticity."

- [Previous](https://blog.unincorporated.com/topic/brand-communication/page/1)
- [1](https://blog.unincorporated.com/topic/brand-communication/page/1)
- 2

## Higher Ed News Brief

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[![UnincorporatedLogo_Full-1](https://blog.unincorporated.com/hs-fs/hubfs/UnincorporatedLogo_Full-1.png?width=400&height=87&name=UnincorporatedLogo_Full-1.png "UnincorporatedLogo_Full-1")](https://blog.unincorporated.com/)

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CONTACT US

##### WORK WITH US

[View Openings](https://apply.workable.com/unincorporated/)

 

LOCATION

 

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``

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