HIGHER ED MARKETING BLOG

Esther Kim

I started my career working for a large tech company, creating content for a niche analyst group. Then, I moved to my first start up and never looked back. For the past six years, I’ve been in content and lead generation. Every single day, I work on marketing campaigns, content strategy, and content generation aimed at getting products in front of real buyers. Every single day, I find new ways to appreciate the world of content marketing — both the art and the science behind it. This is for all the budding content marketers and overworked marketing consultants out there wondering how to get keywords to work for you.
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Recent Posts

6 Easy Steps to Build a Keyword List That Actually Works

Creating an effective keyword list takes time, effort, and focus. But it is one of the most important things you can do to help your business, agency, or customers be successful.

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