Victor Malo

Recent Posts

How Branding Can Transform Your Healthcare Organization

A strong healthcare brand isn’t just about having a great logo; a genuine brand needs to convey the organization's purpose clearly to patients and internal stakeholders. Your brand should influence every aspect of the patient and employee experience,...

Targeting Gen Z: A Marketing Guide For Higher Ed

In higher education, understanding and adapting to generational shifts is a necessity to survive and thrive. The landscape of higher education marketing is shifting, and what resonated with past generations of students may fall flat with today's tech...

Beauty & Brains: Why Your Website Needs Both

When creating a website, the goal should be to balance creative design with functionality. In this blog post, we will discuss how to approach designing a website that caters to both aesthetics and usability.

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