---
title: Blog | LA's Premier Higher Education Marketing Agency | Victor Malo
description: Discover the time-saving, result-generating, and process-simplifying hacks we've used to grow awareness and enrollment for our higher education partners.
image: https://blog.unincorporated.com/hubfs/UN_twitter_logo.jpg
---

[![UnincorporatedLogo_Full](https://blog.unincorporated.com/hs-fs/hubfs/UnincorporatedLogo_Full.png?width=400&height=87&name=UnincorporatedLogo_Full.png "UnincorporatedLogo_Full")](https://unincorporated.com)

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ABOUT

- [The Team](https://www.unincorporated.com/about)
- [Our Manifesto](https://www.unincorporated.com/manifesto)
- [Our Services](https://www.unincorporated.com/services)

CONTACT

- [Get In Touch](https://www.unincorporated.com/contact-us)
- [Careers >](https://apply.workable.com/unincorporated/)

CASE STUDIES

- [Cal Lutheran](https://www.unincorporated.com/cal-lutheran)
- [USC Ostrow](https://www.unincorporated.com/usc-ostrow)
- [USC Dornsife](https://www.unincorporated.com/usc-dornsife)
- [USC Kaufman](https://www.unincorporated.com/usc-kaufman)
- [View More Work](https://www.unincorporated.com/work)

KNOWLEDE

- [Higher Ed Marketing Blog](https://blog.unincorporated.com/)
- [Higher Ed Happy Hour Podcast](https://www.unincorporated.com/podcast)
- [Sign up for the Higher Ed News Brief >](https://blog.unincorporated.com/author/victor-malo#newsletter)

##### [View Latest Launched Projects](https://music.usc.edu/)

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# HIGHER ED MARKETING BLOG

## Victor Malo

![](https://blog.unincorporated.com/hubfs/UN_Team_Headshots_VM_Social-980x980.jpg)

### Recent Posts

[![](https://blog.unincorporated.com/hubfs/UN_90HowBrandingTransforms_1080x1080.png)](https://blog.unincorporated.com/how-branding-can-transform-healthcare-org)

## [How Branding Can Transform Your Healthcare Organization](https://blog.unincorporated.com/how-branding-can-transform-healthcare-org)

A strong healthcare brand isn’t just about having a great logo; a genuine brand needs to convey the organization's purpose clearly to patients and internal stakeholders. Your brand should influence every aspect of the patient and employee experience,...

[![](https://blog.unincorporated.com/hubfs/UN_89TargetingGenZ_1500x1000.png)](https://blog.unincorporated.com/targeting-gen-z-marketing-guide-higher-ed)

## [Targeting Gen Z: A Marketing Guide For Higher Ed](https://blog.unincorporated.com/targeting-gen-z-marketing-guide-higher-ed)

In higher education, understanding and adapting to generational shifts is a necessity to survive and thrive. The landscape of higher education marketing is shifting, and what resonated with past generations of students may fall flat with today's tech...

[![](https://blog.unincorporated.com/hubfs/UN_88BeautyandBrains_1024x683_v2.png)](https://blog.unincorporated.com/beauty-brains-your-website-needs-both)

## [Beauty & Brains: Why Your Website Needs Both](https://blog.unincorporated.com/beauty-brains-your-website-needs-both)

When creating a website, the goal should be to balance creative design with functionality. In this blog post, we will discuss how to approach designing a website that caters to both aesthetics and usability.

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## Higher Ed News Brief

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[![](https://blog.unincorporated.com/hubfs/Email%20Images/UN-facebook-50.png)](https://www.facebook.com/unincorporated/) [![](https://blog.unincorporated.com/hubfs/Email%20Images/UN-twitter-50.png)](https://twitter.com/unincorporated?lang=en) [![](https://blog.unincorporated.com/hubfs/Email%20Images/UN-insta-50.png)](https://www.instagram.com/unincorporated/?hl=en) [![](https://blog.unincorporated.com/hubfs/Email%20Images/UN-linkedin-50.png)](https://www.linkedin.com/company/unincorporated-llc)

CONTACT US

##### WORK WITH US

[View Openings](https://apply.workable.com/unincorporated/)

 

LOCATION

 

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