HIGHER ED MARKETING BLOG

A strong healthcare brand isn’t just about having a great logo; a genuine brand needs to convey the organization's purpose clearly to patients and internal stakeholders. Your brand should influence every aspect of the patient and employee experience,...

In higher education, understanding and adapting to generational shifts is a necessity to survive and thrive. The landscape of higher education marketing is shifting, and what resonated with past generations of students may fall flat with today's tech...

When creating a website, the goal should be to balance creative design with functionality. In this blog post, we will discuss how to approach designing a website that caters to both aesthetics and usability.