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California Consumer Privacy Consumer Act (CCPA) and Universities

On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...

The Ultimate Guide to Higher Education Marketing

Higher education marketing agencies have a special job. Unlike traditional products or services, they're tasked with communicating the value of a college experience, an intellectual and personal transformation.

Recruit Students with this 7-Step Content Marketing Supply Chain

Build a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.  

How to Recruit Online Students Who Are Allergic to Advertising

18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." So how can online programs attract prospective students when they are using 4+ ad blocking tools?  

Sorry, You Can't Teleport Through the Buyer's Journey

Having worked in marketing for many years, I've noticed something in common with many schools and organizations…they all want to teleport.

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