HIGHER ED MARKETING BLOG

Building Brand Engagement for Colleges and Universities

I recently had the pleasure of speaking with an industry pioneer in customer and brand engagement, Amanda Slavin, about Hubspot’s Education Partner Program. But Slavin is a person who wears many hats. In addition to being a co-founder of CatalystCrea...

The Case for College... Now

The case for college needs to be made, again. Not just the case for attending college in and of itself, but the case for going to collegenow, during the COVID-19 pandemic – be it this fall, this coming spring or even next fall.  

What is Microlearning? Deep, timing optimized, and quick

Many of us are trying to hack our way to better lives. We know our work should be deep, and our timing should be optimized. Now we’re realizing that our learning should be quick.

Recruit Students with this 7-Step Content Marketing Supply Chain

Build a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.  

California Consumer Privacy Consumer Act (CCPA) and Universities

On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...

The Ultimate Guide to Higher Education Marketing

Higher education marketing agencies have a special job. Unlike traditional products or services, they're tasked with communicating the value of a college experience, an intellectual and personal transformation.

How to Recruit Online Students Who Are Allergic to Advertising

18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." So how can online programs attract prospective students when they are using 4+ ad blocking tools?  

Sorry, You Can't Teleport Through the Buyer's Journey

Having worked in marketing for many years, I've noticed something in common with many schools and organizations…they all want to teleport.

  • 1

Higher Ed News Brief

Sign up to get the top headlines in higher education every week.