In higher education, understanding and adapting to generational shifts is a necessity to survive and thrive. The landscape of higher education marketing is shifting, and what resonated with past generations of students may fall flat with today's tech...
HIGHER ED MARKETING BLOG
When creating a website, the goal should be to balance creative design with functionality. In this blog post, we will discuss how to approach designing a website that caters to both aesthetics and usability.
I recently had the pleasure of speaking with an industry pioneer in customer and brand engagement, Amanda Slavin, about Hubspot’s Education Partner Program. But Slavin is a person who wears many hats. In addition to being a co-founder of CatalystCrea...
The case for college needs to be made, again. Not just the case for attending college in and of itself, but the case for going to collegenow, during the COVID-19 pandemic – be it this fall, this coming spring or even next fall.
Many of us are trying to hack our way to better lives. We know our work should be deep, and our timing should be optimized. Now we’re realizing that our learning should be quick.
Build a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.
On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...
Higher education marketing agencies have a special job. Unlike traditional products or services, they're tasked with communicating the value of a college experience, an intellectual and personal transformation.
18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." So how can online programs attract prospective students when they are using 4+ ad blocking tools?
Having worked in marketing for many years, I've noticed something in common with many schools and organizations…they all want to teleport.
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