Higher Ed Marketing Blog

Boeing Disaster: When Bad Things Happen to Big Brands

According to the Aviation Safety Network’s 2018 statistics, there was one fatal accident per 2,520,0000 flights that year. And the previous year, the Wall Street Journal reported that 2017 had been the safest in commercial airline history, with zero ...

Domino's "Pizza Turnaround" – How To Face a Brand Crisis Head-On

The lead up to Domino's 2009 "Pizza Turnaround" marketing campaign was a difficult time for this longstanding pizza brand. Sales were down, and an unsightly video went viral.   

How Big Brands Win: Taco Bell's Dominance Is More Than Just a Combination of Beans, Meat, and Cheese

Americans love Taco Bell. So much so, that according to The Harris Poll EquiTrend Study of 2018, Taco Bell was voted the number one preferred restaurant by consumers.  

Proud to be Macro: Revisiting Budweiser's Brand Positioning

On February 1, 2015, Budweiser made the bold proclamation during their Super Bowl ad that they were, "Proud to be macro."  

Hey Google, How Do I Brand My Business for Voice Search?

As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?  

Can Starbucks Compete with Third Wave Coffee?

Starbucks brought coffee snobbery to the masses. Those who had never given a second thought to any coffee sipped from a styrofoam cup, could now tell you the many reasons they preferred light or dark roast.

Can Big Brands Compete with Small Batch Consumers?

Altered image from Kristoffer Tripplaar—Alamy (Money)   In the past, proclaiming that you've sold billions of hamburgers was a way to communicate the quality of your product. After all, popularity is equal to quality, right? And for McDonald's, keepi...

Finding Your Brand Voice

Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have it...

Brand Strategy for Content Marketing

Brands are fighting over screen space, customers, and loyalty. It is becoming increasingly more complex for your message to gain visibility and traction.

Building a brand platform & achieving "Authenticity"

In a recent UN post regarding outrage marketing, we mentioned that the latest buzzword in marketing and advertising is "authenticity."

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