--- title: Blog | LA's Premier Higher Education Marketing Agency | Branding description: Branding | Discover the time-saving, result-generating, and process-simplifying hacks we've used to grow awareness and enrollment for our higher education partners. image: https://blog.unincorporated.com/hubfs/UN_twitter_logo.jpg --- [![UnincorporatedLogo_Full](https://blog.unincorporated.com/hs-fs/hubfs/UnincorporatedLogo_Full.png?width=400&height=87&name=UnincorporatedLogo_Full.png "UnincorporatedLogo_Full")](https://unincorporated.com) ![abd73a_dbaedf0e6dde44fead653ec8ce32177a_mv2](https://blog.unincorporated.com/hubfs/abd73a_dbaedf0e6dde44fead653ec8ce32177a_mv2.webp "abd73a_dbaedf0e6dde44fead653ec8ce32177a_mv2") ABOUT - [The Team](https://www.unincorporated.com/about) - [Our Manifesto](https://www.unincorporated.com/manifesto) - [Our Services](https://www.unincorporated.com/services) CONTACT - [Get In Touch](https://www.unincorporated.com/contact-us) - [Careers >](https://apply.workable.com/unincorporated/) CASE STUDIES - [Cal Lutheran](https://www.unincorporated.com/cal-lutheran) - [USC Ostrow](https://www.unincorporated.com/usc-ostrow) - [USC Dornsife](https://www.unincorporated.com/usc-dornsife) - [USC Kaufman](https://www.unincorporated.com/usc-kaufman) - [View More Work](https://www.unincorporated.com/work) KNOWLEDE - [Higher Ed Marketing Blog](https://blog.unincorporated.com/) - [Higher Ed Happy Hour Podcast](https://www.unincorporated.com/podcast) - [Sign up for the Higher Ed News Brief >](https://blog.unincorporated.com/topic/branding#newsletter) ##### [View Latest Launched Projects](https://music.usc.edu/) [![abd73a_d0a53ba884ad452ba537445bc00aedfa_mv2](https://blog.unincorporated.com/hubfs/abd73a_d0a53ba884ad452ba537445bc00aedfa_mv2.webp "abd73a_d0a53ba884ad452ba537445bc00aedfa_mv2")](https://www.unincorporated.com/) # HIGHER ED MARKETING BLOG [![](https://blog.unincorporated.com/hubfs/UN_91Minimalism_1024x683.png)](https://blog.unincorporated.com/why-minimalism-in-advertising-is-so-effective) ## [The Power of Minimalism in Advertising](https://blog.unincorporated.com/why-minimalism-in-advertising-is-so-effective) In our hyper-stimulated world, where advertising clamors for attention from every corner, a quiet revolution is taking place. Brands like YouTube TV and Disney+ are turning heads by choosing to do more with less. This approach starkly contrasts the t... [![](https://blog.unincorporated.com/hubfs/UN_90HowBrandingTransforms_1080x1080.png)](https://blog.unincorporated.com/how-branding-can-transform-healthcare-org) ## [How Branding Can Transform Your Healthcare Organization](https://blog.unincorporated.com/how-branding-can-transform-healthcare-org) A strong healthcare brand isn’t just about having a great logo; a genuine brand needs to convey the organization's purpose clearly to patients and internal stakeholders. Your brand should influence every aspect of the patient and employee experience,... [![](https://blog.unincorporated.com/hubfs/UN_BrandNonNegotiables_1080x1080.png)](https://blog.unincorporated.com/brand-non-negotiables) ## [What Are Your Brand Non-Negotiables?](https://blog.unincorporated.com/brand-non-negotiables) Today we're sharing our best thinking on how to get started with one of the essential components of your Brand Manifesto, the Core Values. Sometimes it is difficult to know where to begin when articulating your Core Values and how they help your bran... [![](https://blog.unincorporated.com/hubfs/building-your-personal-brand-annelise-worn-podcast-with-ian-evenstar-feature.jpg)](https://blog.unincorporated.com/building-your-personal-brand) ## [Building Your Personal Brand with Annelise Worn](https://blog.unincorporated.com/building-your-personal-brand) In this episode of the All About Brand Podcast, UNINCORPORATED CEO, Ian Evenstar, interviewed Annelise Worn, a successful CEO, entrepreneur, and marketing strategist who provides actionable branding, marketing, and business growth advice. [![](https://blog.unincorporated.com/hubfs/brand-story-feature.jpg)](https://blog.unincorporated.com/brand-story) ## [Making Customers the Hero of Your Brand Story](https://blog.unincorporated.com/brand-story) Every brand has a story. And brands shouldn't be like that well-meaning friend who talks at lengths but never has a point. Brand story strips away the excess, leaving a company’s brand manifesto tangible and relatable. There’s no confusion. Anyone ca... [![](https://blog.unincorporated.com/hubfs/how-to-create-brand-values-build-company-culture-free-branding-course-hero-feature.jpg)](https://blog.unincorporated.com/brand-values) ## [Creating Brand Values to Build Company Culture](https://blog.unincorporated.com/brand-values) Today, we're working on how to create a set of brand values that builds company culture. We'll talk through why brand values are essential and share an activity to help you document your values and continue building a strong brand. [![](https://blog.unincorporated.com/hubfs/Feature-Image-Vision.jpg)](https://blog.unincorporated.com/vision-statement) ## [How to Write a Vision Statement that Truly Matters](https://blog.unincorporated.com/vision-statement) In this article, we are working on one of the essential pieces of your brand manifesto, your Vision Statement. [![](https://blog.unincorporated.com/hubfs/UN_BrandManifesto_Header_090922.png)](https://blog.unincorporated.com/brand-manifesto) ## [What is a Brand Manifesto? Your Views, Motives & Intentions](https://blog.unincorporated.com/brand-manifesto) Today we're sharing our best thinking and agency process on how to write a brand manifesto. [![](https://blog.unincorporated.com/hubfs/Feature-Image-Brand-Defined-1.jpg)](https://blog.unincorporated.com/what-is-branding) ## [What Is Branding? Higher Education Branding 101](https://blog.unincorporated.com/what-is-branding) Like people, brands are complex. They take a lot of work to raise; they go through many changes during their lifetime and require special care to reach their greatest potential. [![](https://blog.unincorporated.com/hubfs/Feature-Image-Decade-Recap.jpg)](https://blog.unincorporated.com/10-year-challenge) ## [10-Year Challenge: 2009 vs. 2019](https://blog.unincorporated.com/10-year-challenge) Walk down memory lane and celebrate the end of the 2010s with us as we review some surprising, moving, and fun highlights that happened over the last decade. [![](https://blog.unincorporated.com/hubfs/Featured-Image-BrandCombat.jpg)](https://blog.unincorporated.com/brand-competition) ## [Brand to Brand Combat: What’s at Stake When Brands Go to War](https://blog.unincorporated.com/brand-competition) Who doesn't love a good rivalry? From the Red Sox vs. the Yankees or Star Wars against Star Trek, it's fun to join in with some good-natured ribbing towards those on the opposing team. [![](https://blog.unincorporated.com/hubfs/Featured-Image-Sensation-Transference-Darker.jpg)](https://blog.unincorporated.com/sensation-transference) ## [Sensation Transference: Positive Brand Experience](https://blog.unincorporated.com/sensation-transference) Have you ever heard the term ‘sensation transference’? Neither had I until I read Malcolm Gladwell’s book, Blink. Though you may not have heard the term, you actually experience this phenomenon every day. - 1 - [2](https://blog.unincorporated.com/topic/branding/page/2) - [Next](https://blog.unincorporated.com/topic/branding/page/2) ## Higher Ed News Brief Sign up to get the top headlines in higher education every week. 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