Higher Ed Marketing Blog

10 Signs That You Need to Step Up Your Digital Branding

Your digital branding matters. With brand strategy being a multifaceted effort, it’s easy to forget or not recognize things that could be done to improve it.

Details Matter

I want to talk about brand experience by telling a story.  

What Makes a Great Visual Brand Identity for Blogging & Social

It’s no secret that visual media lies at the core of any successful branding endeavor. After all, you want your audience to recognize your brand at a glance, so it needs to be eye-catching, evocative, and above all, unique.

Building a brand platform & achieving "Authenticity"

In a recent UN post regarding outrage marketing, we mentioned that the latest buzzword in marketing and advertising is "authenticity."

Rebranding? Don't fail your target audience.

This article was originally written by Everett Lee.

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