--- title: Blog | LA's Premier Higher Education Marketing Agency | Digital Advertising description: Digital Advertising | Discover the time-saving, result-generating, and process-simplifying hacks we've used to grow awareness and enrollment for our higher education partners. image: https://blog.unincorporated.com/hubfs/UN_twitter_logo.jpg --- [![UnincorporatedLogo_Full](https://blog.unincorporated.com/hs-fs/hubfs/UnincorporatedLogo_Full.png?width=400&height=87&name=UnincorporatedLogo_Full.png "UnincorporatedLogo_Full")](https://unincorporated.com) ![abd73a_dbaedf0e6dde44fead653ec8ce32177a_mv2](https://blog.unincorporated.com/hubfs/abd73a_dbaedf0e6dde44fead653ec8ce32177a_mv2.webp "abd73a_dbaedf0e6dde44fead653ec8ce32177a_mv2") ABOUT - [The Team](https://www.unincorporated.com/about) - [Our Manifesto](https://www.unincorporated.com/manifesto) - [Our Services](https://www.unincorporated.com/services) CONTACT - [Get In Touch](https://www.unincorporated.com/contact-us) - [Careers >](https://apply.workable.com/unincorporated/) CASE STUDIES - [Cal Lutheran](https://www.unincorporated.com/cal-lutheran) - [USC Ostrow](https://www.unincorporated.com/usc-ostrow) - [USC Dornsife](https://www.unincorporated.com/usc-dornsife) - [USC Kaufman](https://www.unincorporated.com/usc-kaufman) - [View More Work](https://www.unincorporated.com/work) KNOWLEDE - [Higher Ed Marketing Blog](https://blog.unincorporated.com/) - [Higher Ed Happy Hour Podcast](https://www.unincorporated.com/podcast) - [Sign up for the Higher Ed News Brief >](https://blog.unincorporated.com/topic/digital-advertising#newsletter) ##### [View Latest Launched Projects](https://music.usc.edu/) [![abd73a_d0a53ba884ad452ba537445bc00aedfa_mv2](https://blog.unincorporated.com/hubfs/abd73a_d0a53ba884ad452ba537445bc00aedfa_mv2.webp "abd73a_d0a53ba884ad452ba537445bc00aedfa_mv2")](https://www.unincorporated.com/) # HIGHER ED MARKETING BLOG [![](https://blog.unincorporated.com/hubfs/UN_91Minimalism_1024x683.png)](https://blog.unincorporated.com/why-minimalism-in-advertising-is-so-effective) ## [The Power of Minimalism in Advertising](https://blog.unincorporated.com/why-minimalism-in-advertising-is-so-effective) In our hyper-stimulated world, where advertising clamors for attention from every corner, a quiet revolution is taking place. Brands like YouTube TV and Disney+ are turning heads by choosing to do more with less. This approach starkly contrasts the t... [![](https://blog.unincorporated.com/hubfs/UN_GoogleAds_1080%20x%201080.png)](https://blog.unincorporated.com/aligning-your-google-ads-with-the-customer-journey) ## [Aligning Your Google Ads with the Customer Journey](https://blog.unincorporated.com/aligning-your-google-ads-with-the-customer-journey) Higher education institutions have been utilizing Google Ads as a lead generation source for years now. Still, we're now seeing Google roll out features that make the ad interface even more helpful for stakeholders. As with all of their products, Goo... [![](https://blog.unincorporated.com/hubfs/notes-on-camp-digital-advertising-featured.jpg)](https://blog.unincorporated.com/notes-on-camp-in-digital-advertising) ## [Notes on Camp in Digital Advertising](https://blog.unincorporated.com/notes-on-camp-in-digital-advertising) Camp is an often misunderstood aesthetic, primarily found in film and fashion, that champions style over content, irony over drama, extravagance over seriousness, and it has solidified its place in digital advertising. [![](https://blog.unincorporated.com/hubfs/asmr-advertising-marketing-michelob-super-bowl-liii-53-commercial.jpg)](https://blog.unincorporated.com/asmr-advertising-michelob) ## [ASMR Marketing: Michelob Pure Gold Super Bowl LIII Commercial](https://blog.unincorporated.com/asmr-advertising-michelob) In a sporting event where everything is extravagant, from the half-time show to advertising budgets, how do brands beat the competition and cut through the noise? Do they crank the volume up or opt for subtlety? [![](https://blog.unincorporated.com/hubfs/facebook-department-of-housing-and-urban-development-lawsuit-feature.png)](https://blog.unincorporated.com/facebook-advertising-discrimination) ## [Facebook's Advertising Algorithm is Discriminatory](https://blog.unincorporated.com/facebook-advertising-discrimination) Is it discriminatory to target digital ads based on a person's gender, age, or income? The United States Department of Housing and Urban Development says, "yes." Here's how Facebook's ads discriminate against protected classes. [![](https://blog.unincorporated.com/hubfs/Advertisers-Lazy-Feature.jpg)](https://blog.unincorporated.com/digital-advertisers-have-gotten-lazy) ## [Digital Advertisers Have Gotten Lazy](https://blog.unincorporated.com/digital-advertisers-have-gotten-lazy) Before advertising platforms like Facebook and Google had these sophisticated targeting tools, you had to write excellent copy, come up with a creative idea, and select the ad placement incredibly well to get people's attention. [![](https://blog.unincorporated.com/hubfs/digital-advertising-is-dead-feature.jpg)](https://blog.unincorporated.com/is-digital-advertising-dead) ## [Is the Golden Age of Digital Advertising Dead?](https://blog.unincorporated.com/is-digital-advertising-dead) 18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." With the current state of privacy, is digital advertising dead? [![](https://blog.unincorporated.com/hubfs/Featured-Image-Lite-Beer.jpg)](https://blog.unincorporated.com/a-tale-of-lite-beer) ## [A Tale of Lite Beer — A Reaction to Bud Light's Super Bowl Ad](https://blog.unincorporated.com/a-tale-of-lite-beer) America's lite beer brands are feuding... again. [![](https://blog.unincorporated.com/hubfs/Featured-Image-Facebook-Basics.jpg)](https://blog.unincorporated.com/facebook-advertising) ## [Facebook Digital Advertising 101](https://blog.unincorporated.com/facebook-advertising) If you’ve been doing social media marketing or running ad campaigns on Facebook for a while, this is too rudimentary – stop reading. However, if you’re getting into the Facebook advertising game, or consider yourself a novice when it comes to digital... [![](https://blog.unincorporated.com/hubfs/Featured-Image-AnalogLandingPages.png)](https://blog.unincorporated.com/analog-landing-pages) ## [Analog Landing Pages - What to do (and not to do)](https://blog.unincorporated.com/analog-landing-pages) "The ideas presented in your copy should flow in a logical fashion (down), anticipating your prospects' questions and answering them as if the questions were asked face to face." – Joseph Sugarman [![](https://blog.unincorporated.com/hubfs/Featured-Image-Linking-Syncing.jpg)](https://blog.unincorporated.com/get-more-from-your-advertising-with-linking-and-syncing) ## [Get More from Your Advertising with Linking and Syncing](https://blog.unincorporated.com/get-more-from-your-advertising-with-linking-and-syncing) Data is hot right now, but not many brands know how to use data to their advantage. So we’re going to show you a few simple ways to use data to improve your paid advertising and marketing performance. [![](https://blog.unincorporated.com/hubfs/YouTube%E2%80%93FeaturedImage.jpg)](https://blog.unincorporated.com/6-second-ads-and-the-future-of-digital-storytelling) ## [6 Second Ads – The Future of Digital Storytelling](https://blog.unincorporated.com/6-second-ads-and-the-future-of-digital-storytelling) I recently pulled up a video on YouTube and was presented with a 4-minute pre-roll ad... No thanks. What advertising agency thought this was a good idea? - 1 - [2](https://blog.unincorporated.com/topic/digital-advertising/page/2) - [Next](https://blog.unincorporated.com/topic/digital-advertising/page/2) ## Higher Ed News Brief Sign up to get the top headlines in higher education every week. 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