What Are Your Brand Non-Negotiables?

Today we're sharing our best thinking on how to get started with one of the essential components of your Brand Manifesto, the Core Values. Sometimes it is difficult to know where to begin when articulating your Core Values and how they help your bran...

Higher Ed and Purpose-Driven Marketing

There is an open secret in higher education. The marketing of colleges and universities is safe and a little bit based on fear. That’s why you’ll often see the same buzzwords used across a wide spectrum of schools. Students and their families will re...

Higher Ed Social Media: 4 Posts That Increase Engagement

Social media has been a top communication tool for nearly 20 years and, at this point, all universities understand that they need to be on it. The students they serve demand it, too. According to a 2019 EAB report, 86% of teens expect colleges and un...

Higher Ed Happy Hour with Jules Coleman

Robert Johns (Director of Operations at UNINCORPORATED) talks to Jules Coleman (Chief Academic Officer at MYX) about all things higher ed on LinkedIn Live.

The Secret to Building Brand Equity in Higher Ed

I had the pleasure of speaking with Zach Busekrus, host of the Enrollify Podcast, about the secrets of building brand equity in higher education. Please enjoy listening to our conversation or reading the key takeaways below.

How to Boost Your Marketing with Brand Photography

Once just a word used by marketers, branding is now used in everyday conversations. An influencer’s photo, your outfit, and even a politician's views are judged as either “on brand” or “off-brand.” Yes, being “on brand” is a thing. And, as Harvard Bu...

What is a Brand Manifesto? Your Views, Motives & Intentions

Today we're sharing our best thinking and agency process on how to write a brand manifesto.

How to Write a Mission Statement that ADDS Value

Today, we're going to dig into your brand manifesto, starting first with your mission statement. We'll cover what a mission statement is and why it matters. I'll provide some important examples. And lastly, we'll look at a key activity on how to writ...

What Is Branding? Higher Education Branding 101

Like people, brands are complex. They take a lot of work to raise; they go through many changes during their lifetime and require special care to reach their greatest potential.

Higher Education Branding: How Schools Stand Out

Unlike disposable commodities that consumers spend money on, a college degree is a noble pursuit. Higher education gives students the knowledge and experiences that they will have for their entire lives. A college education is the starting line of a ...

  • 1

Higher Ed News Brief

Sign up to get the top headlines in higher education every week.