Category / Higher Ed Marketing Blog

How to Boost Your Marketing with Brand Photography

Once just a word used by marketers, branding is now used in everyday conversations. An influencer’s photo, your outfit, and even a politician's views are judged as either “on brand” or “off-brand.” Yes, being “on brand” is a thing. And, as Harvard Bu...

How to Write a Mission Statement that ADDS Value

Today, we're going to dig into your brand manifesto, starting first with your mission statement. We'll cover what a mission statement is and why it matters. I'll provide some important examples. And lastly, we'll look at a key activity on how to writ...

What is a Brand Manifesto?

Today we're sharing our best thinking and agency process on how to write a brand manifesto.

What is branding?

Like people, brands are complex. They take a lot of work to raise; they go through many changes during their lifetime and require special care to reach their greatest potential.

Higher Education Branding: How Schools Stand Out

Unlike disposable commodities that consumers spend money on, a college degree is a noble pursuit. Higher education gives students the knowledge and experiences that they will have for their entire lives. A college education is the starting line of a ...

  • 1

Sign up to get the top headlines in higher education every week.