---
title: Blog | LA's Premier Higher Education Marketing Agency | Victoria Greene
description: "Victoria Greene is a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she loves talking about all things ecommerce, including dropshipping, social media, digital marketing, and content marketing.\n
\n
"
image: https://blog.unincorporated.com/hubfs/UN_twitter_logo.jpg
---
[](https://unincorporated.com)
ABOUT
- [The Team](https://www.unincorporated.com/about)
- [Our Manifesto](https://www.unincorporated.com/manifesto)
- [Our Services](https://www.unincorporated.com/services)
CONTACT
- [Get In Touch](https://www.unincorporated.com/contact-us)
- [Careers >](https://apply.workable.com/unincorporated/)
CASE STUDIES
- [Cal Lutheran](https://www.unincorporated.com/cal-lutheran)
- [USC Ostrow](https://www.unincorporated.com/usc-ostrow)
- [USC Dornsife](https://www.unincorporated.com/usc-dornsife)
- [USC Kaufman](https://www.unincorporated.com/usc-kaufman)
- [View More Work](https://www.unincorporated.com/work)
KNOWLEDE
- [Higher Ed Marketing Blog](https://blog.unincorporated.com/)
- [Higher Ed Happy Hour Podcast](https://www.unincorporated.com/podcast)
- [Sign up for the Higher Ed News Brief >](https://blog.unincorporated.com/author/victoria-greene#newsletter)
##### [View Latest Launched Projects](https://music.usc.edu/)
[](https://www.unincorporated.com/)
# HIGHER ED MARKETING BLOG
## Victoria Greene
Victoria Greene is a branding consultant and freelance writer. On her blog, [VictoriaEcommerce](https://victoriaecommerce.com/), she loves talking about all things ecommerce, including dropshipping, social media, digital marketing, and content marketing.
### Recent Posts
[](https://blog.unincorporated.com/visual-brand-identity-for-social)
## [What Makes a Great Visual Brand Identity for Blogging & Social](https://blog.unincorporated.com/visual-brand-identity-for-social)
It’s no secret that visual media lies at the core of any successful branding endeavor. After all, you want your audience to recognize your brand at a glance, so it needs to be eye-catching, evocative, and above all, unique.
[](https://blog.unincorporated.com/how-to-plan-a-content-marketing-strategy)
## [How To Plan A Content Marketing Strategy](https://blog.unincorporated.com/how-to-plan-a-content-marketing-strategy)
There are two ways to go about content marketing: you can periodically send out random content, or you can have a thoughtful strategy. Which one do you think performs better time after time?
[](https://blog.unincorporated.com/top-web-design-mistakes-that-make-users-cringe)
## [Top Web Design Mistakes That Make Users Cringe](https://blog.unincorporated.com/top-web-design-mistakes-that-make-users-cringe)
You may have heard that having a web presence is essential in the modern world of marketing, and this is hard to disagree with. However, a badly designed website can be more detrimental to your brand than having no site at all. After all, your websit...
- 1
## Higher Ed News Brief
Sign up to get the top headlines in higher education every week.
[](https://blog.unincorporated.com/)
[](https://www.facebook.com/unincorporated/) [](https://twitter.com/unincorporated?lang=en) [](https://www.instagram.com/unincorporated/?hl=en) [](https://www.linkedin.com/company/unincorporated-llc)
CONTACT US
##### WORK WITH US
[View Openings](https://apply.workable.com/unincorporated/)
LOCATION
Google Hangouts
Zoom
``
