Higher Ed Marketing Blog

Brady Werkheiser

Brady graduated from St. Joseph's University in 2013 with a B.S. degree in Chemistry. After graduation, he worked for an Information Technology Company where we earned his A+ and Network+ certifications. In 2015, Brady started working at a web and mobile application development company as a business development specialist. During this time his interest in Search Engine Optimization (SEO) and App Store Optimization (ASO) started. Soon after he earned his Google Analytics, Google Search and Display Ads, and HubSpot marketing certifications. In 2017 Brady joined UNINCORPORATED as a digital marketing specialist where he planned digital media buys, supervised all SEO projects, and supported digital marketing strategy. In 2019 Brady was promoted to Marketing Manager. In his free time, Brady enjoys reading, spending time outdoors, and staying in touch with his family back in Pennsylvania.
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Recent Posts

How IHOP Used Outrage Marketing to Increase Burger Sales 400%

In the first day IHOP recorded 614,000 tweets, in the first ten days there were over 2.1 million social media conversations, and in the first three weeks they sold 400% more burgers. Why was IHOP so successful?     What is Outrage Marketing? Outrage ...

Digital Advertisers Have Gotten Lazy

Before advertising platforms like Facebook and Google had these sophisticated targeting tools, you had to write excellent copy, come up with a creative idea, and select the ad placement incredibly well to get people's attention.  

Top 5 SEO Trends (Updated for 2019)

Here is the authoritative guide on 2019 SEO trends and 3 ingenious SEO hacks to elevate your digital marketing, earn more leads, and win more business.  

Is the Golden Age of Digital Advertising Dead?

18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." With the current state of privacy, is digital advertising dead?    

4 Ways to Increase Website Session Duration (SEO)

Content marketing is a marketing tactic employed by millions of businesses and marketing agencies around the world. But how do you leverage your content to improve your website's SEO? One primary way is to use your content to increase the amount of t...

Get More from Your Advertising with Linking and Syncing

Data is hot right now, but not many brands know how to use data to their advantage. So we’re going to show you a few simple ways to use data to improve your paid advertising and marketing performance.  

Brand Strategy for Content Marketing

Brands are fighting over screen space, customers, and loyalty. It is becoming increasingly more complex for your message to gain visibility and traction.

How to Optimize your Website & Content Marketing with Images

So you want to improve your website ranking in search engines? Then you’ve come to the right spot.  Images play a key role in how well blog articles perform in search and how well your website converts new visitors into leads.  Read on to learn how t...

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