---
title: Blog | LA's Premier Higher Education Marketing Agency | Michael Klophaus
description: Discover the time-saving, result-generating, and process-simplifying hacks we've used to grow awareness and enrollment for our higher education partners.
image: https://blog.unincorporated.com/hubfs/UN_twitter_logo.jpg
---

[![UnincorporatedLogo_Full](https://blog.unincorporated.com/hs-fs/hubfs/UnincorporatedLogo_Full.png?width=400&height=87&name=UnincorporatedLogo_Full.png "UnincorporatedLogo_Full")](https://unincorporated.com)

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ABOUT

- [The Team](https://www.unincorporated.com/about)
- [Our Manifesto](https://www.unincorporated.com/manifesto)
- [Our Services](https://www.unincorporated.com/services)

CONTACT

- [Get In Touch](https://www.unincorporated.com/contact-us)
- [Careers >](https://apply.workable.com/unincorporated/)

CASE STUDIES

- [Cal Lutheran](https://www.unincorporated.com/cal-lutheran)
- [USC Ostrow](https://www.unincorporated.com/usc-ostrow)
- [USC Dornsife](https://www.unincorporated.com/usc-dornsife)
- [USC Kaufman](https://www.unincorporated.com/usc-kaufman)
- [View More Work](https://www.unincorporated.com/work)

KNOWLEDE

- [Higher Ed Marketing Blog](https://blog.unincorporated.com/)
- [Higher Ed Happy Hour Podcast](https://www.unincorporated.com/podcast)
- [Sign up for the Higher Ed News Brief >](https://blog.unincorporated.com/author/michael-klophaus#newsletter)

##### [View Latest Launched Projects](https://music.usc.edu/)

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# HIGHER ED MARKETING BLOG

## Michael Klophaus

![](https://blog.unincorporated.com/hubfs/mike-klophaus.png)

### Recent Posts

[![](https://blog.unincorporated.com/hubfs/website-performance-speed-feature-image.jpg)](https://blog.unincorporated.com/website-performance-seo)

## [How Website Performance Impacts Conversion Rates and SEO](https://blog.unincorporated.com/website-performance-seo)

Your website’s page speed matters. You can have a beautifully designed page with a message that’s clear to your audience, but if that audience isn’t able to get there in a reasonable time (2 seconds or less), then your site is going to be abandoned b...

[![](https://blog.unincorporated.com/hubfs/web-ui-menu-hamburger.jpg)](https://blog.unincorporated.com/user-interface-beyond-the-hamburger-menu)

## [User Interface Insight: Beyond the Hamburger Menu](https://blog.unincorporated.com/user-interface-beyond-the-hamburger-menu)

Navigation menus are one of the most important parts of a website. The menu shows you the main sections of the site architecture and gives the primary direction on how to locate the key pieces of content on the site.

[![](https://blog.unincorporated.com/hubfs/easy-gym-homepage.png)](https://blog.unincorporated.com/parallax-web-design)

## [Elevating your brand's story through parallax web design](https://blog.unincorporated.com/parallax-web-design)

If you look hard enough, every brand has a story. In previous topics, we discussed the proper ways to build a brand platform and help find your brand's authenticity.

[![](https://blog.unincorporated.com/hubfs/e-commerce-platforms.png)](https://blog.unincorporated.com/which-e-commerce-platform-suits-your-company-best)

## [Choosing the right e-commerce platform](https://blog.unincorporated.com/which-e-commerce-platform-suits-your-company-best)

If you’re in the business of selling goods online or looking to get your shop on the web, you have found that there are many different platforms you can choose to put your company’s products on.

- 1

## Higher Ed News Brief

Sign up to get the top headlines in higher education every week.

[![UnincorporatedLogo_Full-1](https://blog.unincorporated.com/hs-fs/hubfs/UnincorporatedLogo_Full-1.png?width=400&height=87&name=UnincorporatedLogo_Full-1.png "UnincorporatedLogo_Full-1")](https://blog.unincorporated.com/)

[![](https://blog.unincorporated.com/hubfs/Email%20Images/UN-facebook-50.png)](https://www.facebook.com/unincorporated/) [![](https://blog.unincorporated.com/hubfs/Email%20Images/UN-twitter-50.png)](https://twitter.com/unincorporated?lang=en) [![](https://blog.unincorporated.com/hubfs/Email%20Images/UN-insta-50.png)](https://www.instagram.com/unincorporated/?hl=en) [![](https://blog.unincorporated.com/hubfs/Email%20Images/UN-linkedin-50.png)](https://www.linkedin.com/company/unincorporated-llc)

CONTACT US

##### WORK WITH US

[View Openings](https://apply.workable.com/unincorporated/)

 

LOCATION

 

Google Hangouts

Zoom

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