HIGHER ED MARKETING BLOG

Michael Klophaus

Recent Posts

How Website Performance Impacts Conversion Rates and SEO

Your website’s page speed matters. You can have a beautifully designed page with a message that’s clear to your audience, but if that audience isn’t able to get there in a reasonable time (2 seconds or less), then your site is going to be abandoned b...

User Interface Insight: Beyond the Hamburger Menu

Navigation menus are one of the most important parts of a website. The menu shows you the main sections of the site architecture and gives the primary direction on how to locate the key pieces of content on the site.

Elevating your brand's story through parallax web design

If you look hard enough, every brand has a story. In previous topics, we discussed the proper ways to build a brand platform and help find your brand's authenticity.

Choosing the right e-commerce platform

If you’re in the business of selling goods online or looking to get your shop on the web, you have found that there are many different platforms you can choose to put your company’s products on.

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