--- title: Bing's list of top 20 most expensive keywords description: Here are the top 20 most expensive keywords on Bing. This may give you a little strategic insight if you are advertising on Bing's search or display network. image: https://blog.unincorporated.com/hubfs/Blog%20Images/SneakyAds/most-expensive-bing-ads-keywords.png --- [![UnincorporatedLogo_Full](https://blog.unincorporated.com/hs-fs/hubfs/UnincorporatedLogo_Full.png?width=400&height=87&name=UnincorporatedLogo_Full.png "UnincorporatedLogo_Full")](https://unincorporated.com) ![abd73a_dbaedf0e6dde44fead653ec8ce32177a_mv2](https://blog.unincorporated.com/hubfs/abd73a_dbaedf0e6dde44fead653ec8ce32177a_mv2.webp "abd73a_dbaedf0e6dde44fead653ec8ce32177a_mv2") ABOUT - [The Team](https://www.unincorporated.com/about) - [Our Manifesto](https://www.unincorporated.com/manifesto) - [Our Services](https://www.unincorporated.com/services) CONTACT - [Get In Touch](https://www.unincorporated.com/contact-us) - [Careers >](https://apply.workable.com/unincorporated/) CASE STUDIES - [Cal Lutheran](https://www.unincorporated.com/cal-lutheran) - [USC Ostrow](https://www.unincorporated.com/usc-ostrow) - [USC Dornsife](https://www.unincorporated.com/usc-dornsife) - [USC Kaufman](https://www.unincorporated.com/usc-kaufman) - [View More Work](https://www.unincorporated.com/work) KNOWLEDE - [Higher Ed Marketing Blog](https://blog.unincorporated.com/) - [Higher Ed Happy Hour Podcast](https://www.unincorporated.com/podcast) - [Sign up for the Higher Ed News Brief >](https://blog.unincorporated.com/bings-list-of-top-20-most-expensive-keywords#newsletter) ##### [View Latest Launched Projects](https://music.usc.edu/) [![abd73a_d0a53ba884ad452ba537445bc00aedfa_mv2](https://blog.unincorporated.com/hubfs/abd73a_d0a53ba884ad452ba537445bc00aedfa_mv2.webp "abd73a_d0a53ba884ad452ba537445bc00aedfa_mv2")](https://www.unincorporated.com/) # Bing's list of top 20 most expensive keywords Lawyer, attorney, structured settlements – what do these all have in common? According to [Wordstream](https://www.wordstream.com/), these are the top 3 most expensive keywords on Bing. For us, it's surprising that these rank the highest and perhaps gives a little strategic insight if you are an advertiser using Bing's search and display network. The truth is, there are many cost-per-click strategies you can leverage in your digital advertising, but having an awareness of how to optimize your campaigns is crucial to the success of your ad spend. In today's multi-channel marketplace with ad tech providing a distinct advantage to your competitors, the stakes are very high. Your client's money is on the line (or perhaps your money) and as bid prices continue to increase across all digital marketing channels, you need to be testing multiple keywords, managing strict budgetary controls, and working with a professional to [optimize your bid strategy](https://blog.unincorporated.com/profit-driven-vs.-conventional-marketing-whats-best) for performance.   **If you are new to digital advertising or search engine marketing, follow these rules:** 1. If you have time and no money: focus on organic traffic (via [SEO](https://blog.unincorporated.com/5-seo-trends-to-look-out-for-in-2017) and [content marketing](https://blog.unincorporated.com/optimize-your-website-content-marketing-with-images)) 2. If you have money and no time: pay for your traffic   [![Get The Ultimate Guide to Content Marketing](https://no-cache.hubspot.com/cta/default/2887464/aa391602-8303-42d8-a10f-8809f7fd718e.png)](https://cta-redirect.hubspot.com/cta/redirect/2887464/aa391602-8303-42d8-a10f-8809f7fd718e)   ---   [![Most expensive bing ads keywords](https://blog.unincorporated.com/hs-fs/hubfs/Blog%20Images/SneakyAds/most-expensive-bing-ads-keywords.png?width=895&name=most-expensive-bing-ads-keywords.png "Most expensive bing ads keywords")](https://www.wordstream.com/) Infographic from [Wordstream](https://www.wordstream.com/)   [![](https://blog.unincorporated.com/hubfs/ian-headshot.jpeg)](https://blog.unincorporated.com/author/ian-evenstar) [Ian Evenstar*CCO / Founder*](https://blog.unincorporated.com/author/ian-evenstar) --- [Website](http://ianevenstar.com) [Twitter](https://twitter.com/ianevenstar) [LinkedIn](https://www.linkedin.com/in/ianevenstar) August 15, 2022 [Digital Advertising](https://blog.unincorporated.com/topic/digital-advertising) [*Older Post* **User Interface Insight: Beyond the Hamburger Menu**](https://blog.unincorporated.com/user-interface-beyond-the-hamburger-menu) [*Newer Post* **The rise of virtual reality (infographic)**](https://blog.unincorporated.com/virtual-reality-infographic) ## Higher Ed News Brief Sign up to get the top headlines in higher education every week. 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