Higher Ed Marketing Blog

Ian Evenstar

As the founder of UNINCORPORATED, a higher education agency in Los Angeles, Ian serves as the CEO and creative director of the agency, where he implements his extensive experience in business strategy, client direction, design, digital marketing, advertising, and branding. Over the years, Ian won several national and international awards for branding and received recognition for his thought leadership and creative excellence in the fields of design, advertising, and marketing. He earned a BFA from the University of Southern California and returned to USC for his master’s degree in Specialized Arts Journalism.
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Recent Posts

Mental Health Matters

Did you know that more than 50% of us will at some point be diagnosed with some form of mental illness or disorder? Mental issues touch each one of us in our family lives, work environment, and communities. This article looks at new practical ways to...

You've Admitted Students into Your College, but Will They Enroll?

The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get a COVID-19 vaccine first!), and those with strong brand name recognition have expe...

How Your Admissions Page Can Increase University Enrollment

The college admissions frenzy of the last few decades has favored higher ed. Students were eager to get into the “right,” “best,” and “most prestigious” schools. How many considered whether those universities were even a good fit for them? That’s abo...

7 Higher Education Design Trends for 2021

Students entering university this fall 2021 are a tech-savvy class of “digital natives.” These Gen Zs (born between 1997 and 2015) are not only the most diverse generation, but they are the first generation with virtually no memory of life before the...

COVID-19 Vaccination Requirement Decisions - Now What?

The majority of colleges and universities plan a return to in-person instruction and a robust on-campus experience this fall. Over the past few weeks, the question of whether to require students to be vaccinated for COVID-19 before enrolling has domi...

4 Unique Ways Schools Can Invest HEERF II Funding

This is a pivotal time for colleges and universities.  They are dealing with declining enrollments, lost revenue, and hiring freezes, furloughs, and layoffs, and there are even predictions that some universities may permanently shut down because of t...

The Secret to Building Brand Equity in Higher Ed

I had the pleasure of speaking with Zach Busekrus, host of the Enrollify Podcast, about the secrets of building brand equity in higher education.  Please enjoy listening to our conversation or reading the key takeaways below.

How Higher Ed Faculty & Staff Rose to the Challenges of COVID-19

We get it: 2020 has been a year that virtually all of us in higher education would love to forget. The unprecedented level of uncertainty, confusion, and disruption have been overwhelming.  Campus closures and abrupt transitions to online/hybrid inst...

3 Examples of COVID-19's Positive Impact on Higher Education

 The COVID-19 pandemic has negatively changed higher education.  The digital divide has deepened, a generation of young men may never seek a college education, and faculty and staff are stressed, burnt out, and fatigued. Yet, times of great disruptio...

Stress, Burnout & Fatigue: 6 Ways to Support Faculty During COVID-19

More than six months into the pandemic, we have learned about the tenuous future of higher ed, how COVID-19 is spread on campus, and the battle to reopen campuses. We have also learned that the emotional toll is mounting for those who study and work ...

Diversity, Equity, and Inclusion in Higher Education

We are living through a seismic change in how diversity, equity, and inclusion (DEI) are being discussed on college campuses. The Black Lives Matter and anti-racism movements have sparked conversations and protests on college campuses about how much,...

Celebrating Invisible Diversity: 4 Ways to Improve College Photography

This fall’s double digit decrease in enrollment for first-year students has put colleges and universities on notice: to get students to register, higher ed leaders need to be more proactive in their marketing and recruitment. The Black Lives Matter m...

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