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Ian Evenstar

As the founder of UNINCORPORATED, a higher education agency in Los Angeles, Ian serves as the CEO and creative director of the agency, where he implements his extensive experience in business strategy, client direction, design, digital marketing, advertising, and branding. Over the years, Ian won several national and international awards for branding and received recognition for his thought leadership and creative excellence in the fields of design, advertising, and marketing. He earned a BFA from the University of Southern California and returned to USC for his master’s degree in Specialized Arts Journalism.
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Recent Posts

The Case for College... Now

The case for college needs to be made, again. Not just the case for attending college in and of itself, but the case for going to collegenow, during the COVID-19 pandemic – be it this fall, this coming spring or even next fall.  

Advancement During Uncertainty: Adapting Donor Relations Strategies

The Coronavirus pandemic changed all our lives.  For colleges and universities, it meant altering how students learn and engage with their classmates.  For faculty, it meant changing classroom instruction.  On another part of campus, donor relations ...

Building Your Personal Brand with Annelise Worn

In this episode of the All About Brand Podcast, UNINCORPORATED CEO, Ian Evenstar, interviewed Annelise Worn, a successful CEO, entrepreneur, and marketing strategist who provides actionable branding, marketing, and business growth advice.

COVID-19 Amplifies Existing Inequalities for Black College Students

The sudden shutdown of campuses across the country midway through the spring semester took a serious toll on students, as instruction abruptly moved from face-to-face to online.    Not surprisingly, the severity of the impact of the coronavirus pande...

The Impact of COVID-19 on Alumni Relations in Higher Education

Alumni are the lifeblood of a university.  When graduates go on to create businesses, make art, or change lives, they increase the reputation of their school.  Not only that, but alumni donations also help advance universities’ strategic plans by fun...

How the Top 101 Colleges Plan to Reopen Campus

There is much speculation about what the fall semester is going to look like after the summer break. Schools around the nation are analyzing simulated models, bringing in 3rd party consultants, and working tirelessly to put together a comprehensive r...

Best Tools for Agencies (2020)

How does UNINCORPORATED get it all done? Below is a list of all the tools we leverage to deliver great work for our clients and what we personally use to grow our brand.

Creating Brand Values to Build Company Culture

Today, we're working on how to create a set of brand values that builds company culture. We'll talk through why brand values are essential and share an activity to help you document your values and continue building a strong brand.

Z.O.M.B.I.E. University Survival Guide

Sometimes the unexpected happens. When it does, people and companies are expected to serve the greater good however they can. As a higher education agency, our decision was simple: support faculty, administrators, and university leadership so teacher...

How to Write a Vision Statement that Truly Matters

In this article, we are working on one of the essential pieces of your brand manifesto, your Vision Statement.  

How to Write a Mission Statement that ADDS Value

Today, we're going to dig into your brand manifesto, starting first with your mission statement. We'll cover what a mission statement is and why it matters. I'll provide some important examples. And lastly, we'll look at a key activity on how to writ...

What is a Brand Manifesto?

Today we're sharing our best thinking and agency process on how to write a brand manifesto.

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