Higher Ed Marketing Blog

Ian Evenstar

As the founder of UNINCORPORATED, a higher education agency in Los Angeles, Ian serves as the CEO and creative director of the agency, where he implements his extensive experience in business strategy, client direction, design, digital marketing, advertising, and branding. Over the years, Ian won several national and international awards for branding and received recognition for his thought leadership and creative excellence in the fields of design, advertising, and marketing. He earned a BFA from the University of Southern California and returned to USC for his master’s degree in Specialized Arts Journalism.
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Recent Posts

Empowered Professors and Inequity in Academia - A Conversation with Dana Mitra

How can academics find success and fulfillment in their careers? This is a frequently discussed topic in this era, especially with Covid-related burnout occurring for so many individuals in higher education. To help us explore the topic, I spoke with...

Higher Ed Social Media: 4 Posts That Increase Engagement

Social media has been a top communication tool for nearly 20 years and, at this point, all universities understand that they need to be on it. The students they serve demand it, too. According to a 2019 EAB report, 86% of teens expect colleges and un...

Essential Skills for Success That No One Taught You - A Conversation with Mark Herschberg

People on all sides of the equation (students and faculty) can agree that there are some important skills that are rarely taught in school or in corporate training, leaving most people to learn only from experience. To help us explore the topic, I sp...

Get Into College Without Going Broke - A Conversation With Shelle Howard

Parents of high school-age students are always looking for the most effective ways to help their child attend their dream college with a full or partial scholarship. To help explore this topic, I recently spoke with Shelle Howard. Shelley is the CEO ...

How To Convince Faculty To...

Faculty feel stressed, burnt out, and fatigued from the pandemic, yet are still expected to do more research, mentor students, and sit on committees. When their college approaches them with another request, we shouldn’t be surprised that their first ...

Building Brand Engagement for Colleges and Universities

I recently had the pleasure of speaking with an industry pioneer in customer and brand engagement, Amanda Slavin, about Hubspot’s Education Partner Program. But Slavin is a person who wears many hats. In addition to being a co-founder of CatalystCrea...

Empowering Students For Success - Conversation w/ Sam Thiara

Artificial Intelligence for Better University Operations

The rise of artificial intelligence (AI) is now empowering universities to deliver a better student experience and more effectively manage their operations. I recently sat down with the Founder and CEO of Capacity, David Karandish, to discuss ways yo...

The Case for Digital Credentials (Pt. 2)

Translating a student’s higher education outcomes into terms that employers can actually understand (and trust) is a challenge for all parties involved. Job-seeking students are eager to share what they know, but employers often struggle to understan...

The Case for Digital Credentials (Pt. 1)

Translating a student’s higher education outcomes into terms that employers can actually understand (and trust) is a challenge for all parties involved. Job-seeking students are eager to share what they know, but employers often struggle to understan...

Mental Health Matters

Did you know that more than 50% of us will at some point be diagnosed with some form of mental illness or disorder? Mental issues touch each one of us in our family lives, work environment, and communities. This article looks at new practical ways to...

You've Admitted Students into Your College, but Will They Enroll?

The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get a COVID-19 vaccine first!), and those with strong brand name recognition have expe...

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