Higher Ed Marketing Blog

Ian Evenstar

As the founder of UNINCORPORATED, a higher education agency in Los Angeles, Ian serves as the CEO and creative director of the agency, where he implements his extensive experience in business strategy, client direction, design, digital marketing, advertising, and branding. Over the years, Ian won several national and international awards for branding and received recognition for his thought leadership and creative excellence in the fields of design, advertising, and marketing. He earned a BFA from the University of Southern California and returned to USC for his master’s degree in Specialized Arts Journalism.
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Recent Posts

4 Unique Ways Schools Can Invest HEERF II Funding

This is a pivotal time for colleges and universities.  They are dealing with declining enrollments, lost revenue, and hiring freezes, furloughs, and layoffs, and there are even predictions that some universities may permanently shut down because of t...

The Secret to Building Brand Equity in Higher Ed

I had the pleasure of speaking with Zach Busekrus, host of the Enrollify Podcast, about the secrets of building brand equity in higher education.  Please enjoy listening to our conversation or reading the key takeaways below.

How Higher Ed Faculty & Staff Rose to the Challenges of COVID-19

We get it: 2020 has been a year that virtually all of us in higher education would love to forget. The unprecedented level of uncertainty, confusion, and disruption have been overwhelming.  Campus closures and abrupt transitions to online/hybrid inst...

3 Examples of COVID-19's Positive Impact on Higher Education

 The COVID-19 pandemic has negatively changed higher education.  The digital divide has deepened, a generation of young men may never seek a college education, and faculty and staff are stressed, burnt out, and fatigued. Yet, times of great disruptio...

Stress, Burnout & Fatigue: 6 Ways to Support Faculty During COVID-19

More than six months into the pandemic, we have learned about the tenuous future of higher ed, how COVID-19 is spread on campus, and the battle to reopen campuses. We have also learned that the emotional toll is mounting for those who study and work ...

Diversity, Equity, and Inclusion in Higher Education

We are living through a seismic change in how diversity, equity, and inclusion (DEI) are being discussed on college campuses. The Black Lives Matter and anti-racism movements have sparked conversations and protests on college campuses about how much,...

Celebrating Invisible Diversity: 4 Ways to Improve College Photography

This fall’s double digit decrease in enrollment for first-year students has put colleges and universities on notice: to get students to register, higher ed leaders need to be more proactive in their marketing and recruitment. The Black Lives Matter m...

3 Examples of Colleges Portraying Diversity & Inclusion on Social Media

The “Black at” and “Dear” Instagram accounts are must-reads for higher education marketers. Created in the wake of social justice protests this past summer, these accounts chronicle systemic racism and microaggressions on college and private high sch...

Own the Message:  Why Colleges Need to Pivot Their Posture for 2021

In The Case for College...Now, I made the argument that students should carefully question the wisdom of requesting a deferral or taking a gap year – especially if they expect the college experience at the school of their choice next fall to be exact...

The Case for College... Now

The case for college needs to be made, again. Not just the case for attending college in and of itself, but the case for going to collegenow, during the COVID-19 pandemic – be it this fall, this coming spring or even next fall.  

Advancement During Uncertainty: Adapting Donor Relations Strategies

The Coronavirus pandemic changed all our lives.  For colleges and universities, it meant altering how students learn and engage with their classmates.  For faculty, it meant changing classroom instruction.  On another part of campus, donor relations ...

Building Your Personal Brand with Annelise Worn

In this episode of the All About Brand Podcast, UNINCORPORATED CEO, Ian Evenstar, interviewed Annelise Worn, a successful CEO, entrepreneur, and marketing strategist who provides actionable branding, marketing, and business growth advice.

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