HIGHER ED MARKETING BLOG

I recently had the pleasure of speaking with an industry pioneer in customer and brand engagement, Amanda Slavin, about Hubspot’s Education Partner Program. But Slavin is a person who wears many hats. In addition to being a co-founder of CatalystCrea...

The rise of artificial intelligence (AI) is now empowering universities to deliver a better student experience and more effectively manage their operations. I recently sat down with the Founder and CEO of Capacity, David Karandish, to discuss ways yo...

Translating a student’s higher education outcomes into terms that employers can actually understand (and trust) is a challenge for all parties involved. Job-seeking students are eager to share what they know, but employers often struggle to understan...

Translating a student’s higher education outcomes into terms that employers can actually understand (and trust) is a challenge for all parties involved. Job-seeking students are eager to share what they know, but employers often struggle to understan...

Did you know that more than 50% of us will at some point be diagnosed with some form of mental illness or disorder? Mental issues touch each one of us in our family lives, work environment, and communities. This article looks at new practical ways to...

The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get a COVID-19 vaccine first!), and those with strong brand name recognition have expe...

The college admissions frenzy of the last few decades has favored higher ed. Students were eager to get into the “right,” “best,” and “most prestigious” schools. How many considered whether those universities were even a good fit for them? That’s abo...

The majority of colleges and universities plan a return to in-person instruction and a robust on-campus experience this fall. Over the past few weeks, the question of whether to require students to be vaccinated for COVID-19 before enrolling has domi...

This is a pivotal time for colleges and universities. They are dealing with declining enrollments, lost revenue, and hiring freezes, furloughs, and layoffs, and there are even predictions that some universities may permanently shut down because of th...

I had the pleasure of speaking with Zach Busekrus, host of the Enrollify Podcast, about the secrets of building brand equity in higher education. Please enjoy listening to our conversation or reading the key takeaways below.

We get it: 2020 has been a year that virtually all of us in higher education would love to forget. The unprecedented level of uncertainty, confusion, and disruption have been overwhelming. Campus closures and abrupt transitions to online/hybrid instr...