Today, we're working on how to create a set of brand values that builds company culture. We'll talk through why brand values are essential and share an activity to help you document your values and continue building a strong brand.
HIGHER ED MARKETING BLOG
Ian Evenstar
Recent Posts
Sometimes the unexpected happens. When it does, people and companies are expected to serve the greater good however they can. As a higher education agency, our decision was simple: support faculty, administrators, and university leadership so teacher...
In this article, we are working on one of the essential pieces of your brand manifesto, your Vision Statement.
Today we're sharing our best thinking and agency process on how to write a brand manifesto.
Today, we're going to dig into your brand manifesto, starting first with your mission statement. We'll cover what a mission statement is and why it matters. I'll provide some important examples. And lastly, we'll look at a key activity on how to writ...
Like people, brands are complex. They take a lot of work to raise; they go through many changes during their lifetime and require special care to reach their greatest potential.
As a branding agency on a mission to raise awareness and grow enrollment for universities, we use our expertise to partner with deans, senior administration, and faculty to launch programs and promote higher education.
If you’ve been doing social media marketing or running ad campaigns on Facebook for a while, this is too rudimentary – stop reading. However, if you’re getting into the Facebook advertising game, or consider yourself a novice when it comes to digital...
Digital marketing campaigns have many moving parts. How do you figure out whether your efforts are effective?
Virtual reality in its current form, and with its futuristic potential, is seeded commonly in everyone's mind these days.
Lawyer, attorney, structured settlements – what do these all have in common?
Written by Krsnadasa Perez We’ve all heard the adage: You have to spend money to make money. But, somewhere deep in our subconscious, we listen to the voice of our grandmother saying, “be smart with your money, make informed purchases and investments...
