HIGHER ED MARKETING BLOG

Build a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.

Walk down memory lane and celebrate the end of the 2010s with us as we review some surprising, moving, and fun highlights that happened over the last decade.

Learning experience design focuses on delivering instructional materials that are "functional, reliable, usable, convenient, pleasurable, and meaningful," for students. On the other hand, instructional design focuses on learning outcomes and pedagogi...

Learning new concepts and assimilating new skills are miracles, and teachers are miracle workers. The amount of time, thoughtfulness, and planning that goes into designing a single lesson plan is an extraordinary labor of love. That labor of love is ...

eLearning design, as a discipline, is responsible for designing the learning experience for online classrooms and corporate training. eLearning designers develop educational content and architect educational technology that is aligned with pedagogy t...

eLearning is found in almost every industry. In 2017, 77% of US companies used online learning to train employees on a variety of subjects, including leadership development and continuing education.

Camp is an often misunderstood aesthetic, primarily found in film and fashion, that champions style over content, irony over drama, extravagance over seriousness, and it has solidified its place in digital advertising.

18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." So how can online programs attract prospective students when they are using 4+ ad blocking tools?

Is it discriminatory to target digital ads based on a person's gender, age, or income? The United States Department of Housing and Urban Development says, "yes." Here's how Facebook's ads discriminate against protected classes.

Kim Kardashian announced her new shapewear brand, KIMONO Solutionwear, and in the process infuriated entire countries, captured news headlines, and has the whole media world’s attention before launching her official brand name.

Outrage marketing is a viral marketing tactic that capitalizes on the shock, anger, or indignation of consumers, whether intentional or unintentional, to gain awareness and win public favor.

Publicity stunts and viral marketing pranks – forms of outrage marketing – share a similar goal, but their executions are subtly different.