Robert Johns

As Director of Operations, I live at the intersection of creative and project management. I describe my role as "air traffic control for the agency" - my job is to ensure that limited project resources are allocated to the right problems at the right time. I also make sure that UN's design, development, and marketing teams have the right tools and processes in place to develop effective brand awareness strategies for clients.
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Recent Posts

How Much Should Universities Spend on Marketing?

In today's competitive higher education landscape, marketing is a critical component of any successful university's strategy. Universities must invest in marketing to attract prospective students, engage with alumni, and build their brand. However, d...

Best Books for Higher Ed Marketers

As a higher education marketer, you’re always looking for ways to improve your craft and stay ahead of the curve. One of the best ways to do this is to read books by experts in the field. To help you get started, we’ve compiled a list of four books t...

Human-Centered Design: A Roundtable Discussion

Ian, Robert, and Rebecca sat down to discuss all things human-centered design in higher ed, including how it should be considered from the initial conversations with prospects to the application process, the classroom, and even student services.

Human-Centered Design in Higher Ed

Here at UNINCORPORATED, we practice human-centered design. But what exactly does that mean?

Top 5 Enrollment Marketing Strategies and Why They Work

Enrollment marketing is a vital part of attracting prospective students to colleges and universities. With the higher education market becoming increasingly competitive, it's essential for institutions to develop marketing strategies that differentia...

Media Buying for Higher Ed - A Conversation with Ryan Lieberman of iHeart Media

UNINCORPORATED recently announced a partnership with iHeart Media. I sat down to speak in more detail with Ryan Lieberman, a senior Vice President of Sales at iHeart Media, about what the collaboration will also us to do for higher education clients....

What University Administrators Get Wrong About Metrics

Earlier this week I was on a call with a prospective client, not for anything in particular, but just to introduce the agency and see if there was any way we could help. The prospect told us about a lot of the great work they had been doing; their br...

What Makes A Good Internship

On the occasion of the launch of UNINCORPORATED's Internship program, I recently had the chance to speak with Parker Pell about what makes a good internship, for the intern, and for the company. Parker Pell is co-founder of a platform called Scholars...

NCAA Ruling Presents Opportunities for Higher Ed Marketers

The recent Name, Image and Likeness (NIL) ruling from the NCAA freeing up student-athletes to capitalize on the potential value of their personal brand without sacrificing their college eligibility offers tremendous opportunities for forward-thinking...

Higher Ed Happy Hour with Jules Coleman

Robert Johns (Director of Operations at UNINCORPORATED) talks to Jules Coleman (Chief Academic Officer at MYX) about all things higher ed on LinkedIn Live.

Best Books for Higher Education Professionals

If you work in higher education, you are surrounded by the idea of learning all day, every day. But, you may find it difficult to prioritize your own learning and professional development. To help you get started, we've put together a list of books a...

Tools & Resources for Higher Education Institutions

At UNINCORPORATED, we have the privilege of working with great clients to help them solve a diverse set of challenges from web design, enrollment marketing, yield optimization, student engagement, and much more.

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