Robert Johns

As Director of Operations, I live at the intersection of creative and project management. I describe my role as "air traffic control for the agency" - my job is to ensure that limited project resources are allocated to the right problems at the right time. I also make sure that UN's design, development, and marketing teams have the right tools and processes in place to develop effective brand awareness strategies for clients.
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Recent Posts

What University Administrators Get Wrong About Metrics

Earlier this week I was on a call with a prospective client, not for anything in particular, but just to introduce the agency and see if there was any way we could help. The prospect told us about a lot of the great work they had been doing; their br...

What Makes A Good Internship

On the occasion of the launch of UNINCORPORATED's Internship program, I recently had the chance to speak with Parker Pell about what makes a good internship, for the intern, and for the company. Parker Pell is co-founder of a platform called Scholars...

NCAA Ruling Presents Opportunities for Higher Ed Marketers

The recent Name, Image and Likeness (NIL) ruling from the NCAA freeing up student-athletes to capitalize on the potential value of their personal brand without sacrificing their college eligibility offers tremendous opportunities for forward-thinking...

Higher Ed Happy Hour with Jules Coleman

Robert Johns (Director of Operations at UNINCORPORATED) talks to Jules Coleman (Chief Academic Officer at MYX) about all things higher ed on LinkedIn Live.

Best Books for Higher Education Professionals

If you work in higher education, you are surrounded by the idea of learning all day, every day.  But, you may find it difficult to prioritize your own learning and professional development. To help you get started, we've put together a list of books ...

Tools & Resources for Higher Education Institutions

At UNINCORPORATED, we have the privilege of working with great clients to help them solve a diverse set of challenges from web design, enrollment marketing, yield optimization, student engagement, and much more.

California Consumer Privacy Consumer Act (CCPA) and Universities

On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...

Sensation Transference: Positive Brand Experience

Have you ever heard the term ‘sensation transference’? Neither had I until I read Malcolm Gladwell’s book, Blink. Though you may not have heard the term, you actually experience this phenomenon every day.    

A Tale of Lite Beer — A Reaction to Bud Light's Super Bowl Ad

America's lite beer brands are feuding... again.  

Hey Google, How Do I Brand My Business for Voice Search?

As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?  

Details Matter - Your brand communicates at every point

I want to talk about brand experience by telling a story.  

Analog Landing Pages - What to do (and not to do)

"The ideas presented in your copy should flow in a logical fashion (down), anticipating your prospects' questions and answering them as if the questions were asked face to face." – Joseph Sugarman  

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