On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...
Have you ever heard the term ‘sensation transference’? Neither had I until I read Malcolm Gladwell’s book, Blink. Though you may not have heard the term, you actually experience this phenomenon every day.
America's lite beer brands are feuding... again.
As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?
I want to talk about brand experience by telling a story.
"The ideas presented in your copy should flow in a logical fashion (down), anticipating your prospects' questions and answering them as if the questions were asked face to face." – Joseph Sugarman
Having worked in marketing for many years, I've noticed something in common with many schools and organizations…they all want to teleport.
I recently pulled up a video on YouTube and was presented with a 4-minute pre-roll ad... No thanks. What advertising agency thought this was a good idea?
Let’s face it - the internet has changed the world in incredible ways. It has revolutionized the way companies do business, especially when it comes to marketing.