The recent Name, Image and Likeness (NIL) ruling from the NCAA freeing up student-athletes to capitalize on the potential value of their personal brand without sacrificing their college eligibility offers tremendous opportunities for forward-thinking...
Robert Johns (Director of Operations at UNINCORPORATED) talks to Jules Coleman (Chief Academic Officer at MYX) about all things higher ed on LinkedIn Live.
If you work in higher education, you are surrounded by the idea of learning all day, every day. But, you may find it difficult to prioritize your own learning and professional development. To help you get started, we've put together a list of books ...
At UNINCORPORATED, we have the privilege of working with great clients to help them solve a diverse set of challenges from web design, enrollment marketing, yield optimization, student engagement, and much more.
On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...
Have you ever heard the term ‘sensation transference’? Neither had I until I read Malcolm Gladwell’s book, Blink. Though you may not have heard the term, you actually experience this phenomenon every day.
America's lite beer brands are feuding... again.
As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?
I want to talk about brand experience by telling a story.
"The ideas presented in your copy should flow in a logical fashion (down), anticipating your prospects' questions and answering them as if the questions were asked face to face." – Joseph Sugarman
Having worked in marketing for many years, I've noticed something in common with many schools and organizations…they all want to teleport.
I recently pulled up a video on YouTube and was presented with a 4-minute pre-roll ad... No thanks. What advertising agency thought this was a good idea?