HIGHER ED MARKETING BLOG

In our hyper-stimulated world, where advertising clamors for attention from every corner, a quiet revolution is taking place. Brands like YouTube TV and Disney+ are turning heads by choosing to do more with less. This approach starkly contrasts the t...

In today's competitive higher education landscape, marketing is a critical component of any successful university's strategy. Universities must invest in marketing to attract prospective students, engage with alumni, and build their brand. However, d...

As a higher education marketer, you’re always looking for ways to improve your craft and stay ahead of the curve. One of the best ways to do this is to read books by experts in the field. To help you get started, we’ve compiled a list of four books t...

Ian, Robert, and Rebecca sat down to discuss all things human-centered design in higher ed, including how it should be considered from the initial conversations with prospects to the application process, the classroom, and even student services.

Here at UNINCORPORATED, we practice human-centered design. But what exactly does that mean?

Enrollment marketing is a vital part of attracting prospective students to colleges and universities. With the higher education market becoming increasingly competitive, it's essential for institutions to develop marketing strategies that differentia...

UNINCORPORATED recently announced a partnership with iHeart Media. I sat down to speak in more detail with Ryan Lieberman, a senior Vice President of Sales at iHeart Media, about what the collaboration will also us to do for higher education clients....

Earlier this week I was on a call with a prospective client, not for anything in particular, but just to introduce the agency and see if there was any way we could help. The prospect told us about a lot of the great work they had been doing; their br...

On the occasion of the launch of UNINCORPORATED's Internship program, I recently had the chance to speak with Parker Pell about what makes a good internship, for the intern, and for the company. Parker Pell is co-founder of a platform called Scholars...

The recent Name, Image and Likeness (NIL) ruling from the NCAA freeing up student-athletes to capitalize on the potential value of their personal brand without sacrificing their college eligibility offers tremendous opportunities for forward-thinking...

Robert Johns (Director of Operations at UNINCORPORATED) talks to Jules Coleman (Chief Academic Officer at MYX) about all things higher ed on LinkedIn Live.

If you work in higher education, you are surrounded by the idea of learning all day, every day. But, you may find it difficult to prioritize your own learning and professional development. To help you get started, we've put together a list of books a...