Category / Blog

Robert Johns

As Account Supervisor, I live at the intersection of creative and project management. I describe my role as "air traffic control for the agency" - my job is to lead the Accounts team to ensure that limited project resources are allocated to the right problems at the right time. I'm also the internal subject matter expert for a client's business, understanding the products and services they offer so that I can collaborate with UN's design, development, and marketing teams to develop effective brand awareness strategies.
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Recent Posts

California Consumer Privacy Consumer Act (CCPA) and Universities

On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...

Sensation Transference: Why Creating a Positive Brand Experience Isn't One Dimensional

Have you ever heard the term ‘sensation transference’? Neither had I until I read Malcolm Gladwell’s book, Blink. Though you may not have heard the term, you actually experience this phenomenon every day.    

A Tale of Lite Beer — A Reaction to Bud Light's Super Bowl Ad

America's lite beer brands are feuding... again.  

Hey Google, How Do I Brand My Business for Voice Search?

As of late, I’ve been thinking a lot about branding and advertising in the context of the voice age, and the question that keeps coming up is, what do brands "sound like," in this new voice age?  

Details Matter

I want to talk about brand experience by telling a story.  

Analog Landing Pages

"The ideas presented in your copy should flow in a logical fashion (down), anticipating your prospects' questions and answering them as if the questions were asked face to face." – Joseph Sugarman  

Sorry, You Can't Teleport Through the Buyer's Journey

Having worked in marketing for many years, I've noticed something in common with many schools and organizations…they all want to teleport.

6 Second Ads – The Future of Digital Storytelling

I recently pulled up a video on YouTube and was presented with a 4-minute pre-roll ad... No thanks. What advertising agency thought this was a good idea?

Take Your Digital Marketing to the Next Level with Remarketing

Let’s face it - the internet has changed the world in incredible ways. It has revolutionized the way companies do business, especially when it comes to marketing.

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