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Jeff Cardello

Jeff graduated from Arizona State University in the late 90s, with a B.S. in Biology and a minor in English. Shortly after he started writing for one of the first major music publications on the web, Rocket-fuel. This was the starting point for his career as a writer, and he would go further creating content for Amplified Parts, an online music retailer, PetSmart, Brooklyn Bedding, and Webflow among many others. Jeff also contributes to the comedy website the Hard Times, and continues to find other outlets for his creative writing. He brings his background working with corporate clients, writing about design, and studying branding trends as a writer for UNINCORPORATED. Outside of writing he enjoys playing the bass guitar, going on long bike rides, and being terrible at yoga.
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Recent Posts

Making Customers the Hero of Your Brand Story

Every brand has a story.  And brands shouldn't be like that well-meaning friend who talks at lengths but never has a point.  Brand story strips away the excess, leaving a company’s brand manifesto tangible and relatable. There’s no confusion. Anyone ...

4 Brands Who Mastered Purpose-Driven Marketing

Technology has made so much of what we do quick and immediate, but the way we navigate the world has become increasingly impersonal. In Deloitte's 2020 Global Marketing Trends, they state that "constant technological change and increasing reliance on...

The Educator's Guide to Higher Education Design

Teaching is a complex process, whether it's adult learners within higher education, professionals in corporate training environments, or youths in  K-12 schools. It involves committed faculty, instructional designers, learning experience designers, c...

The Ultimate Guide to Higher Education Marketing

Higher education marketing agencies have a special job. Unlike traditional products or services, they're tasked with communicating the value of a college experience, an intellectual and personal transformation.

Higher Education Branding: How Schools Stand Out

Unlike disposable commodities that consumers spend money on, a college degree is a noble pursuit. Higher education gives students the knowledge and experiences that they will have for their entire lives. A college education is the starting line of a ...

ASMR Marketing: Michelob Pure Gold Super Bowl LIII Commercial

In a sporting event where everything is extravagant, from the half-time show to advertising budgets, how do brands beat the competition and cut through the noise? Do they crank the volume up or opt for subtlety?  

Dream Crazy: The NFL's Outrage Became Nike's Marketing Advantage

When big brands experiment with outrage, it's like a mad scientist combining chemicals in the laboratory - mixing marketing with provocation produces explosive brand breakthroughs at the risk of creating a mess of negative publicity.  

Brand to Brand Combat: What’s at Stake When Brands Go to War

Who doesn't love a good rivalry? From the Red Sox vs. the Yankees or Star Wars against Star Trek, it's fun to join in with some good-natured ribbing towards those on the opposing team.  

Boeing Disaster: When Bad Things Happen to Big Brands

According to the Aviation Safety Network’s 2018 statistics, there was one fatal accident per 2,520,0000 flights that year. And the previous year, the Wall Street Journal reported that 2017 had been the safest in commercial airline history, with zero ...

Domino's "Pizza Turnaround" – How To Face a Brand Crisis Head-On

The lead up to Domino's 2009 "Pizza Turnaround" marketing campaign was a difficult time for this longstanding pizza brand. Sales were down, and an unsightly video went viral.   

Outrage Marketing: Gillette Takes on Toxic Masculinity

Outrage used to take more effort. You had to take a pen and put it to paper and scribble down your discontent. You could even reconsider those angry words, tear them up, or rewrite them before popping that letter in the mail.  

How Big Brands Win: Taco Bell's Dominance Is More Than Just a Combination of Beans, Meat, and Cheese

Americans love Taco Bell. So much so, that according to The Harris Poll EquiTrend Study of 2018, Taco Bell was voted the number one preferred restaurant by consumers.  

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