HIGHER ED MARKETING BLOG

Higher Ed Social Media: 4 Posts That Increase Engagement

Social media has been a top communication tool for nearly 20 years and, at this point, all universities understand that they need to be on it. The students they serve demand it, too. According to a 2019 EAB report, 86% of teens expect colleges and un...

Essential Skills for Success That No One Taught You - A Conversation with Mark Herschberg

People on all sides of the equation (students and faculty) can agree that there are some important skills that are rarely taught in school or in corporate training, leaving most people to learn only from experience. To help us explore the topic, I sp...

Get Into College Without Going Broke - A Conversation With Shelle Howard

Parents of high school-age students are always looking for the most effective ways to help their child attend their dream college with a full or partial scholarship. To help explore this topic, I recently spoke with Shelle Howard. Shelley is the CEO ...

What Makes A Good Internship

On the occasion of the launch of UNINCORPORATED's Internship program, I recently had the chance to speak with Parker Pell about what makes a good internship, for the intern, and for the company. Parker Pell is co-founder of a platform called Scholars...

How To Convince Faculty To...

Faculty feel stressed, burnt out, and fatigued from the pandemic, yet are still expected to do more research, mentor students, and sit on committees. When their college approaches them with another request, we shouldn’t be surprised that their first ...

Website Governance: Best Practices for Universities

A website is one of the most important digital assets a university owns. It engages alumni, keeps the campus community connected and informed, and can increase student enrollment. Yet, when it’s time for a refresh or redesign, sometimes the biggest p...

Building Brand Engagement for Colleges and Universities

I recently had the pleasure of speaking with an industry pioneer in customer and brand engagement, Amanda Slavin, about Hubspot’s Education Partner Program. But Slavin is a person who wears many hats. In addition to being a co-founder of CatalystCrea...

Empowering Students For Success - Conversation w/ Sam Thiara

Three Strategies to Buck the Trend in College Enrollment

College and university leaders recently received more bad news about student enrollment. According to preliminary data from the National Student Clearinghouse Research Center, there are 6.5% fewer undergraduate students today than there were in 2019....

Artificial Intelligence for Better University Operations

The rise of artificial intelligence (AI) is now empowering universities to deliver a better student experience and more effectively manage their operations. I recently sat down with the Founder and CEO of Capacity, David Karandish, to discuss ways yo...

The Case for Digital Credentials (Pt. 2)

Translating a student’s higher education outcomes into terms that employers can actually understand (and trust) is a challenge for all parties involved. Job-seeking students are eager to share what they know, but employers often struggle to understan...

The Case for Digital Credentials (Pt. 1)

Translating a student’s higher education outcomes into terms that employers can actually understand (and trust) is a challenge for all parties involved. Job-seeking students are eager to share what they know, but employers often struggle to understan...

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