HIGHER ED MARKETING BLOG

Get the Most Out of Google Analytics 4 (GA4)

Did you know that Google Analytics Universal (GAU) will stop processing data on July 1, 2023? While GA4 may do a basic migration for you, it's important to note that the default settings don't take advantage of all the new capabilities that GA4 has t...

Top 5 Enrollment Marketing Strategies: A Roundtable Discussion

Maximize Your Nonprofit's Impact with Google Ad Grants

Access $10,000 per month in free advertising for your nonprofit organization Are you looking for a way to promote your nonprofit organization and increase its impact without breaking the bank? You can look no further than Google Ad Grants. With Googl...

Reviving America, One College Town at a Time with James Fallows

I recently sat down with James Fallows to discuss his Washington Monthly article about how the symbiotic relationship between colleges and their communities has reaped rewards in Erie, Pennsylvania, Waterville, Maine, Muncie, Indiana, and all over th...

9 Factors to Consider When Choosing a Marketing Agency

When choosing a marketing agency of record (AOR), there are several factors to consider to ensure that you are making the right decision for your institution. Here are some things to keep in mind as you begin your search.

Human-Centered Design: A Roundtable Discussion

Ian, Robert, and Rebecca sat down to discuss all things human-centered design in higher ed, including how it should be considered from the initial conversations with prospects to the application process, the classroom, and even student services.

Human-Centered Design in Higher Ed

Here at UNINCORPORATED, we practice human-centered design. But what exactly does that mean?

Top 5 Enrollment Marketing Strategies and Why They Work

Enrollment marketing is a vital part of attracting prospective students to colleges and universities. With the higher education market becoming increasingly competitive, it's essential for institutions to develop marketing strategies that differentia...

Self-Acceptance for Students and Faculty with Emi Nietfeld

Earlier this year I sat down Emi Nietfeld, the author of "Acceptance", a memoir of her journey through foster care and homelessness to build a successful career and a life filled with purpose and meaning. Part of her life’s story includes graduating ...

UT Austin's New Master's Degree in AI

The Master of Science in Artificial Intelligence (MSAI) is an online graduate program built for professionals ready to enhance their skills and excel in the rapidly growing field of artificial intelligence (AI). Delivered by expert faculty at The Uni...

AI in Higher Ed: Challenges and Opportunities

Artificial Intelligence (AI) is rapidly changing the landscape of various industries, and higher education is no exception. In higher ed, AI offers a wide range of opportunities to enhance the learning experience, streamline administrative tasks, and...

The Ultimate Guide to SEO for Higher Education

SEO is an important, but often misunderstood, aspect of marketing. Everyone within the higher education space has probably heard the term before, but they may not know how to actually improve the SEO of their site. To that end, we’ve created the ulti...

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