How Much Should Universities Spend on Marketing?

In today's competitive higher education landscape, marketing is a critical component of any successful university's strategy. Universities must invest in marketing to attract prospective students, engage with alumni, and build their brand. However, d...

An Ideal Future for Higher Education with John Warner

Best Books for Higher Ed Marketers

As a higher education marketer, you’re always looking for ways to improve your craft and stay ahead of the curve. One of the best ways to do this is to read books by experts in the field. To help you get started, we’ve compiled a list of four books t...

Three Features Your University Website Needs

Video with aerial footage! SEO content! Social media integration! In the world of higher ed web design, analytics, and marketing, there is always a new trend to chase. Don’t get us wrong, we love good web design, and have helped our clients integrate...

Get the Most Out of Google Analytics 4 (GA4)

Did you know that Google Analytics Universal (GAU) will stop processing data on July 1, 2023? While GA4 may do a basic migration for you, it's important to note that the default settings don't take advantage of all the new capabilities that GA4 has t...

Top 5 Enrollment Marketing Strategies: A Roundtable Discussion

Maximize Your Nonprofit's Impact with Google Ad Grants

Access $10,000 per month in free advertising for your nonprofit organization Are you looking for a way to promote your nonprofit organization and increase its impact without breaking the bank? You can look no further than Google Ad Grants. With Googl...

Reviving America, One College Town at a Time with James Fallows

I recently sat down with James Fallows to discuss his Washington Monthly article about how the symbiotic relationship between colleges and their communities has reaped rewards in Erie, Pennsylvania, Waterville, Maine, Muncie, Indiana, and all over th...

9 Factors to Consider When Choosing a Marketing Agency

When choosing a marketing agency of record (AOR), there are several factors to consider to ensure that you are making the right decision for your institution. Here are some things to keep in mind as you begin your search.

Human-Centered Design: A Roundtable Discussion

Ian, Robert, and Rebecca sat down to discuss all things human-centered design in higher ed, including how it should be considered from the initial conversations with prospects to the application process, the classroom, and even student services.

Human-Centered Design in Higher Ed

Here at UNINCORPORATED, we practice human-centered design. But what exactly does that mean?

Top 5 Enrollment Marketing Strategies and Why They Work

Enrollment marketing is a vital part of attracting prospective students to colleges and universities. With the higher education market becoming increasingly competitive, it's essential for institutions to develop marketing strategies that differentia...

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