Higher Ed Marketing Blog

4 Unique Ways Schools Can Invest HEERF II Funding

This is a pivotal time for colleges and universities.  They are dealing with declining enrollments, lost revenue, and hiring freezes, furloughs, and layoffs, and there are even predictions that some universities may permanently shut down because of t...

The Secret to Building Brand Equity in Higher Ed

I had the pleasure of speaking with Zach Busekrus, host of the Enrollify Podcast, about the secrets of building brand equity in higher education.  Please enjoy listening to our conversation or reading the key takeaways below.

Best Books for Higher Education Professionals

If you work in higher education, you are surrounded by the idea of learning all day, every day.  But, you may find it difficult to prioritize your own learning and professional development. To help you get started, we've put together a list of books ...

Tools & Resources for Higher Education Institutions

At UNINCORPORATED, we have the privilege of working with great clients to help them solve a diverse set of challenges from web design, enrollment marketing, yield optimization, student engagement, and much more.

How Higher Ed Faculty & Staff Rose to the Challenges of COVID-19

We get it: 2020 has been a year that virtually all of us in higher education would love to forget. The unprecedented level of uncertainty, confusion, and disruption have been overwhelming.  Campus closures and abrupt transitions to online/hybrid inst...

3 Examples of COVID-19's Positive Impact on Higher Education

 The COVID-19 pandemic has negatively changed higher education.  The digital divide has deepened, a generation of young men may never seek a college education, and faculty and staff are stressed, burnt out, and fatigued. Yet, times of great disruptio...

Stress, Burnout & Fatigue: 6 Ways to Support Faculty During COVID-19

More than six months into the pandemic, we have learned about the tenuous future of higher ed, how COVID-19 is spread on campus, and the battle to reopen campuses. We have also learned that the emotional toll is mounting for those who study and work ...

Diversity, Equity, and Inclusion in Higher Education

We are living through a seismic change in how diversity, equity, and inclusion (DEI) are being discussed on college campuses. The Black Lives Matter and anti-racism movements have sparked conversations and protests on college campuses about how much,...

Celebrating Invisible Diversity: 4 Ways to Improve College Photography

This fall’s double digit decrease in enrollment for first-year students has put colleges and universities on notice: to get students to register, higher ed leaders need to be more proactive in their marketing and recruitment. The Black Lives Matter m...

3 Examples of Colleges Portraying Diversity & Inclusion on Social Media

The “Black at” and “Dear” Instagram accounts are must-reads for higher education marketers. Created in the wake of social justice protests this past summer, these accounts chronicle systemic racism and microaggressions on college and private high sch...

Own the Message:  Why Colleges Need to Pivot Their Posture for 2021

In The Case for College...Now, I made the argument that students should carefully question the wisdom of requesting a deferral or taking a gap year – especially if they expect the college experience at the school of their choice next fall to be exact...

The Case for College... Now

The case for college needs to be made, again. Not just the case for attending college in and of itself, but the case for going to collegenow, during the COVID-19 pandemic – be it this fall, this coming spring or even next fall.  

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