Category / Blog

How to Write a Mission Statement that ADDS Value

Today, we're going to dig into your brand manifesto, starting first with your mission statement. We'll cover what a mission statement is and why it matters. I'll provide some important examples. And lastly, we'll look at a key activity on how to writ...

What is a Brand Manifesto?

Today we're sharing our best thinking and agency process on how to write a brand manifesto.

Recruit Students with this 7-Step Content Marketing Supply Chain

Build a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.  

What is branding?

Like people, brands are complex. They take a lot of work to raise; they go through many changes during their lifetime and require special care to reach their greatest potential.

10-Year Challenge: 2009 vs. 2019

Walk down memory lane and celebrate the end of the 2010s with us as we review some surprising, moving, and fun highlights that happened over the last decade.  

The Educator's Guide to Higher Education Design

Teaching is a complex process, whether it's adult learners within higher education, professionals in corporate training environments, or youths in  K-12 schools. It involves committed faculty, instructional designers, learning experience designers, c...

California Consumer Privacy Consumer Act (CCPA) and Universities

On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...

What is Learning Experience Design?

Learning experience design focuses on delivering instructional materials that are "functional, reliable, usable, convenient, pleasurable, and meaningful," for students. On the other hand, instructional design focuses on learning outcomes and pedagogi...

Instructional Design for Higher Education

Learning new concepts and assimilating new skills are miracles, and teachers are miracle workers. The amount of time, thoughtfulness, and planning that goes into designing a single lesson plan is an extraordinary labor of love. That labor of love is ...

How to Choose an eLearning Design Agency

eLearning design, as a discipline, is responsible for designing the learning experience for online classrooms and corporate training. eLearning designers develop educational content and architect educational technology that is aligned with pedagogy t...

UNINCORPORATED featured on Clutch!

As a branding agency on a mission to raise awareness and grow enrollment for universities, we use our expertise to partner with deans, senior administration, and faculty to launch programs and promote higher education.  

Top 5 eLearning Design Best Practices

eLearning is found in almost every industry. In 2017, 77% of US companies used online learning to train employees on a variety of subjects, including leadership development and continuing education.

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