HIGHER ED MARKETING BLOG

Building Brand Engagement for Colleges and Universities

I recently had the pleasure of speaking with an industry pioneer in customer and brand engagement, Amanda Slavin, about Hubspot’s Education Partner Program. But Slavin is a person who wears many hats. In addition to being a co-founder of CatalystCrea...

Empowering Students For Success - Conversation w/ Sam Thiara

Three Strategies to Buck the Trend in College Enrollment

College and university leaders recently received more bad news about student enrollment. According to preliminary data from the National Student Clearinghouse Research Center, there are 6.5% fewer undergraduate students today than there were in 2019....

Artificial Intelligence for Better University Operations

The rise of artificial intelligence (AI) is now empowering universities to deliver a better student experience and more effectively manage their operations. I recently sat down with the Founder and CEO of Capacity, David Karandish, to discuss ways yo...

The Case for Digital Credentials (Pt. 2)

Translating a student’s higher education outcomes into terms that employers can actually understand (and trust) is a challenge for all parties involved. Job-seeking students are eager to share what they know, but employers often struggle to understan...

The Case for Digital Credentials (Pt. 1)

Translating a student’s higher education outcomes into terms that employers can actually understand (and trust) is a challenge for all parties involved. Job-seeking students are eager to share what they know, but employers often struggle to understan...

Aligning Your Google Ads with the Customer Journey

Higher education institutions have been utilizing Google Ads as a lead generation source for years now. Still, we're now seeing Google roll out features that make the ad interface even more helpful for stakeholders. As with all of their products, Goo...

Mental Health Matters

Did you know that more than 50% of us will at some point be diagnosed with some form of mental illness or disorder? Mental issues touch each one of us in our family lives, work environment, and communities. This article looks at new practical ways to...

NCAA Ruling Presents Opportunities for Higher Ed Marketers

The recent Name, Image and Likeness (NIL) ruling from the NCAA freeing up student-athletes to capitalize on the potential value of their personal brand without sacrificing their college eligibility offers tremendous opportunities for forward-thinking...

You've Admitted Students into Your College, but Will They Enroll?

The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get a COVID-19 vaccine first!), and those with strong brand name recognition have expe...

Top 102 Colleges Vaccination Requirements

  The World Health Organization (WHO) declared COVID-19 a global pandemic on March 11, 2020. Life changed as we knew it. Stay-at-home orders, mask mandates, and social distancing altered the way we lived day-to-day. Lives, jobs, and plans of the futu...

How Your Admissions Page Can Increase University Enrollment

The college admissions frenzy of the last few decades has favored higher ed. Students were eager to get into the “right,” “best,” and “most prestigious” schools. How many considered whether those universities were even a good fit for them? That’s abo...

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