Category / Blog

How to Boost Your Marketing with Brand Photography

Once just a word used by marketers, branding is now used in everyday conversations. An influencer’s photo, your outfit, and even a politician's views are judged as either “on brand” or “off-brand.” Yes, being “on brand” is a thing. And, as Harvard Bu...

How to Write a Vision Statement that Truly Matters

In this article, we are working on one of the essential pieces of your brand manifesto, your Vision Statement.  

What is Microlearning?

Many of us are trying to hack our way to better lives. We know our work should be deep, and our timing should be optimized. Now we’re realizing that our learning should be quick.

How to Write a Mission Statement that ADDS Value

Today, we're going to dig into your brand manifesto, starting first with your mission statement. We'll cover what a mission statement is and why it matters. I'll provide some important examples. And lastly, we'll look at a key activity on how to writ...

What is a Brand Manifesto?

Today we're sharing our best thinking and agency process on how to write a brand manifesto.

Recruit Students with this 7-Step Content Marketing Supply Chain

Build a Content Marketing Supply Chain (CMSC) that recruits new students to your online degree program, year after year.  

What is branding?

Like people, brands are complex. They take a lot of work to raise; they go through many changes during their lifetime and require special care to reach their greatest potential.

10-Year Challenge: 2009 vs. 2019

Walk down memory lane and celebrate the end of the 2010s with us as we review some surprising, moving, and fun highlights that happened over the last decade.  

The Educator's Guide to Higher Education Design

Teaching is a complex process, whether it's adult learners within higher education, professionals in corporate training environments, or youths in  K-12 schools. It involves committed faculty, instructional designers, learning experience designers, c...

California Consumer Privacy Consumer Act (CCPA) and Universities

On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...

What is Learning Experience Design?

Learning experience design focuses on delivering instructional materials that are "functional, reliable, usable, convenient, pleasurable, and meaningful," for students. On the other hand, instructional design focuses on learning outcomes and pedagogi...

Instructional Design for Higher Education

Learning new concepts and assimilating new skills are miracles, and teachers are miracle workers. The amount of time, thoughtfulness, and planning that goes into designing a single lesson plan is an extraordinary labor of love. That labor of love is ...

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