We get it: 2020 has been a year that virtually all of us in higher education would love to forget. The unprecedented level of uncertainty, confusion, and disruption have been overwhelming. Campus closures and abrupt transitions to online/hybrid instr...
HIGHER ED MARKETING BLOG
The COVID-19 pandemic has negatively changed higher education. The digital divide has deepened, a generation of young men may never seek a college education, and faculty and staff are stressed, burnt out, and fatigued. Yet, times of great disruption ...
More than six months into the pandemic, we have learned about the tenuous future of higher ed, how COVID-19 is spread on campus, and the battle to reopen campuses. We have also learned that the emotional toll is mounting for those who study and work ...
We are living through a seismic change in how diversity, equity, and inclusion (DEI) are being discussed on college campuses. The Black Lives Matter and anti-racism movements have sparked conversations and protests on college campuses about how much,...
This fall’s double digit decrease in enrollment for first-year students has put colleges and universities on notice: to get students to register, higher ed leaders need to be more proactive in their marketing and recruitment. The Black Lives Matter m...
The “Black at” and “Dear” Instagram accounts are must-reads for higher education marketers. Created in the wake of social justice protests this past summer, these accounts chronicle systemic racism and microaggressions on college and private high sch...
In The Case for College...Now, I made the argument that students should carefully question the wisdom of requesting a deferral or taking a gap year – especially if they expect the college experience at the school of their choice next fall to be exact...
The case for college needs to be made, again. Not just the case for attending college in and of itself, but the case for going to collegenow, during the COVID-19 pandemic – be it this fall, this coming spring or even next fall.
Most colleges have begun a new academic year in California, but, for the most part, dorms and classrooms remain empty. Campuses are still quiet. Once hopeful that they could reopen in the fall and offer hybrid instruction, many school leaders have op...
The Coronavirus pandemic changed all our lives. For colleges and universities, it meant altering how students learn and engage with their classmates. For faculty, it meant changing classroom instruction. On another part of campus, donor relations pro...
In this episode of the All About Brand Podcast, UNINCORPORATED CEO, Ian Evenstar, interviewed Annelise Worn, a successful CEO, entrepreneur, and marketing strategist who provides actionable branding, marketing, and business growth advice.
The sudden shutdown of campuses across the country midway through the spring semester took a serious toll on students, as instruction abruptly moved from face-to-face to online. Not surprisingly, the severity of the impact of the coronavirus pandemic...
