Advancement Uncertainty: Adapting Donor Relations Strategies

The Coronavirus pandemic changed all our lives. For colleges and universities, it meant altering how students learn and engage with their classmates. For faculty, it meant changing classroom instruction. On another part of campus, donor relations pro...

Building Your Personal Brand with Annelise Worn

In this episode of the All About Brand Podcast, UNINCORPORATED CEO, Ian Evenstar, interviewed Annelise Worn, a successful CEO, entrepreneur, and marketing strategist who provides actionable branding, marketing, and business growth advice.

COVID Amplifies Existing Inequalities for Black College Students

The sudden shutdown of campuses across the country midway through the spring semester took a serious toll on students, as instruction abruptly moved from face-to-face to online. Not surprisingly, the severity of the impact of the coronavirus pandemic...

The Impact of COVID-19 on Alumni Relations in Higher Education

Alumni are the lifeblood of a university. When graduates go on to create businesses, make art, or change lives, they increase the reputation of their school. Not only that, but alumni donations also help advance universities’ strategic plans by fundi...

How the Top 101 Colleges Plan to Reopen Campus

There is much speculation about what the fall semester is going to look like after the summer break. Schools around the nation are analyzing simulated models, bringing in 3rd party consultants, and working tirelessly to put together a comprehensive r...

Making Customers the Hero of Your Brand Story

Every brand has a story. And brands shouldn't be like that well-meaning friend who talks at lengths but never has a point. Brand story strips away the excess, leaving a company’s brand manifesto tangible and relatable. There’s no confusion. Anyone ca...

Best Tools for Agencies

How does UNINCORPORATED get it all done? Below is a list of all the tools we leverage to deliver great work for our clients and what we personally use to grow our brand.

4 Brands Who Mastered Purpose-Driven Marketing

Technology has made so much of what we do quick and immediate, but the way we navigate the world has become increasingly impersonal. In Deloitte's 2020 Global Marketing Trends, they state that "constant technological change and increasing reliance on...

Creating Brand Values to Build Company Culture

Today, we're working on how to create a set of brand values that builds company culture. We'll talk through why brand values are essential and share an activity to help you document your values and continue building a strong brand.

Z.O.M.B.I.E. University Survival Guide

Sometimes the unexpected happens. When it does, people and companies are expected to serve the greater good however they can. As a higher education agency, our decision was simple: support faculty, administrators, and university leadership so teacher...

How to Boost Your Marketing with Brand Photography

Once just a word used by marketers, branding is now used in everyday conversations. An influencer’s photo, your outfit, and even a politician's views are judged as either “on brand” or “off-brand.” Yes, being “on brand” is a thing. And, as Harvard Bu...

How to Write a Vision Statement that Truly Matters

In this article, we are working on one of the essential pieces of your brand manifesto, your Vision Statement.

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