The Coronavirus pandemic changed all our lives. For colleges and universities, it meant altering how students learn and engage with their classmates. For faculty, it meant changing classroom instruction. On another part of campus, donor relations pro...
HIGHER ED MARKETING BLOG
In this episode of the All About Brand Podcast, UNINCORPORATED CEO, Ian Evenstar, interviewed Annelise Worn, a successful CEO, entrepreneur, and marketing strategist who provides actionable branding, marketing, and business growth advice.
The sudden shutdown of campuses across the country midway through the spring semester took a serious toll on students, as instruction abruptly moved from face-to-face to online. Not surprisingly, the severity of the impact of the coronavirus pandemic...
Alumni are the lifeblood of a university. When graduates go on to create businesses, make art, or change lives, they increase the reputation of their school. Not only that, but alumni donations also help advance universities’ strategic plans by fundi...
There is much speculation about what the fall semester is going to look like after the summer break. Schools around the nation are analyzing simulated models, bringing in 3rd party consultants, and working tirelessly to put together a comprehensive r...
Every brand has a story. And brands shouldn't be like that well-meaning friend who talks at lengths but never has a point. Brand story strips away the excess, leaving a company’s brand manifesto tangible and relatable. There’s no confusion. Anyone ca...
How does UNINCORPORATED get it all done? Below is a list of all the tools we leverage to deliver great work for our clients and what we personally use to grow our brand.
Technology has made so much of what we do quick and immediate, but the way we navigate the world has become increasingly impersonal. In Deloitte's 2020 Global Marketing Trends, they state that "constant technological change and increasing reliance on...
Today, we're working on how to create a set of brand values that builds company culture. We'll talk through why brand values are essential and share an activity to help you document your values and continue building a strong brand.
Sometimes the unexpected happens. When it does, people and companies are expected to serve the greater good however they can. As a higher education agency, our decision was simple: support faculty, administrators, and university leadership so teacher...
Once just a word used by marketers, branding is now used in everyday conversations. An influencer’s photo, your outfit, and even a politician's views are judged as either “on brand” or “off-brand.” Yes, being “on brand” is a thing. And, as Harvard Bu...
In this article, we are working on one of the essential pieces of your brand manifesto, your Vision Statement.
