I want to talk about brand experience by telling a story.
HIGHER ED MARKETING BLOG
"The ideas presented in your copy should flow in a logical fashion (down), anticipating your prospects' questions and answering them as if the questions were asked face to face." – Joseph Sugarman
Your brand's voice needs to have a personality. Think about Geico, Coca-Cola or Apple. These are all very different types of companies but each has its own defined voice. They each speak in a way that sets them apart. Your brand also needs to have it...
Data is hot right now, but not many brands know how to use data to their advantage. So we’re going to show you a few simple ways to use data to improve your paid advertising and marketing performance.
Creating an effective keyword list takes time, effort, and focus. But it is one of the most important things you can do to help your business, agency, or customers be successful.
Having worked in marketing for many years, I've noticed something in common with many schools and organizations…they all want to teleport.
Digital marketing campaigns have many moving parts. How do you figure out whether your efforts are effective?
It’s no secret that visual media lies at the core of any successful branding endeavor. After all, you want your audience to recognize your brand at a glance, so it needs to be eye-catching, evocative, and above all, unique.
I recently pulled up a video on YouTube and was presented with a 4-minute pre-roll ad... No thanks. What advertising agency thought this was a good idea?
There are two ways to go about content marketing: you can periodically send out random content, or you can have a thoughtful strategy. Which one do you think performs better time after time?
You may have heard that having a web presence is essential in the modern world of marketing, and this is hard to disagree with. However, a badly designed website can be more detrimental to your brand than having no site at all. After all, your websit...
Your website’s page speed matters. You can have a beautifully designed page with a message that’s clear to your audience, but if that audience isn’t able to get there in a reasonable time (2 seconds or less), then your site is going to be abandoned b...
