HIGHER ED MARKETING BLOG

Squarespace vs. Shopify - Which one caters to your needs?

Deciding on an Ecommerce platform can be a daunting task. There are many professional Ecommerce platforms out there, and they’re all decent, but which platform caters to your specific business needs?

Take Your Digital Marketing to the Next Level with Remarketing

Let’s face it - the internet has changed the world in incredible ways. It has revolutionized the way companies do business, especially when it comes to marketing.

The rise of virtual reality (infographic)

Virtual reality in its current form, and with its futuristic potential, is seeded commonly in everyone's mind these days.

Bing's list of top 20 most expensive keywords

Lawyer, attorney, structured settlements – what do these all have in common?

User Interface Insight: Beyond the Hamburger Menu

Navigation menus are one of the most important parts of a website. The menu shows you the main sections of the site architecture and gives the primary direction on how to locate the key pieces of content on the site.

Profit Driven Marketing vs. Conventional Marketing?

Written by Krsnadasa Perez We’ve all heard the adage: You have to spend money to make money. But, somewhere deep in our subconscious, we listen to the voice of our grandmother saying, “be smart with your money, make informed purchases and investments...

Brand Strategy for Content Marketing

Brands are fighting over screen space, customers, and loyalty. It is becoming increasingly more complex for your message to gain visibility and traction.

Elevating your brand's story through parallax web design

If you look hard enough, every brand has a story. In previous topics, we discussed the proper ways to build a brand platform and help find your brand's authenticity.

Choosing the right e-commerce platform

If you’re in the business of selling goods online or looking to get your shop on the web, you have found that there are many different platforms you can choose to put your company’s products on.

Building a brand platform & achieving "Authenticity"

In a recent UN post regarding outrage marketing, we mentioned that the latest buzzword in marketing and advertising is "authenticity."

How to Optimize your Website & Content Marketing with Images

So you want to improve your website ranking in search engines? Then you’ve come to the right spot. Images play a key role in how well blog articles perform in search and how well your website converts new visitors into leads. Read on to learn how to ...

Rebranding? Don't fail your target audience.

This article was originally written by Everett Lee.

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