Alumni are the lifeblood of a university. When graduates go on to create businesses, make art, or change lives, they increase the reputation of their school. Not only that, but alumni donations also help advance universities’ strategic plans by fundi...
HIGHER ED MARKETING BLOG
There is much speculation about what the fall semester is going to look like after the summer break. Schools around the nation are analyzing simulated models, bringing in 3rd party consultants, and working tirelessly to put together a comprehensive r...
Every brand has a story. And brands shouldn't be like that well-meaning friend who talks at lengths but never has a point. Brand story strips away the excess, leaving a company’s brand manifesto tangible and relatable. There’s no confusion. Anyone ca...
How does UNINCORPORATED get it all done? Below is a list of all the tools we leverage to deliver great work for our clients and what we personally use to grow our brand.
Technology has made so much of what we do quick and immediate, but the way we navigate the world has become increasingly impersonal. In Deloitte's 2020 Global Marketing Trends, they state that "constant technological change and increasing reliance on...
Today, we're working on how to create a set of brand values that builds company culture. We'll talk through why brand values are essential and share an activity to help you document your values and continue building a strong brand.
Sometimes the unexpected happens. When it does, people and companies are expected to serve the greater good however they can. As a higher education agency, our decision was simple: support faculty, administrators, and university leadership so teacher...
Once just a word used by marketers, branding is now used in everyday conversations. An influencer’s photo, your outfit, and even a politician's views are judged as either “on brand” or “off-brand.” Yes, being “on brand” is a thing. And, as Harvard Bu...
In this article, we are working on one of the essential pieces of your brand manifesto, your Vision Statement.
Many of us are trying to hack our way to better lives. We know our work should be deep, and our timing should be optimized. Now we’re realizing that our learning should be quick.
Today we're sharing our best thinking and agency process on how to write a brand manifesto.
Today, we're going to dig into your brand manifesto, starting first with your mission statement. We'll cover what a mission statement is and why it matters. I'll provide some important examples. And lastly, we'll look at a key activity on how to writ...
