I had the pleasure of speaking with Zach Busekrus, host of the Enrollify Podcast, about the secrets of building brand equity in higher education. Please enjoy listening to our conversation or reading the key takeaways below.
HIGHER ED MARKETING BLOG
If you work in higher education, you are surrounded by the idea of learning all day, every day. But, you may find it difficult to prioritize your own learning and professional development. To help you get started, we've put together a list of books a...
At UNINCORPORATED, we have the privilege of working with great clients to help them solve a diverse set of challenges from web design, enrollment marketing, yield optimization, student engagement, and much more.
We get it: 2020 has been a year that virtually all of us in higher education would love to forget. The unprecedented level of uncertainty, confusion, and disruption have been overwhelming. Campus closures and abrupt transitions to online/hybrid instr...
The COVID-19 pandemic has negatively changed higher education. The digital divide has deepened, a generation of young men may never seek a college education, and faculty and staff are stressed, burnt out, and fatigued. Yet, times of great disruption ...
More than six months into the pandemic, we have learned about the tenuous future of higher ed, how COVID-19 is spread on campus, and the battle to reopen campuses. We have also learned that the emotional toll is mounting for those who study and work ...
We are living through a seismic change in how diversity, equity, and inclusion (DEI) are being discussed on college campuses. The Black Lives Matter and anti-racism movements have sparked conversations and protests on college campuses about how much,...
This fall’s double digit decrease in enrollment for first-year students has put colleges and universities on notice: to get students to register, higher ed leaders need to be more proactive in their marketing and recruitment. The Black Lives Matter m...
The “Black at” and “Dear” Instagram accounts are must-reads for higher education marketers. Created in the wake of social justice protests this past summer, these accounts chronicle systemic racism and microaggressions on college and private high sch...
In The Case for College...Now, I made the argument that students should carefully question the wisdom of requesting a deferral or taking a gap year – especially if they expect the college experience at the school of their choice next fall to be exact...
The case for college needs to be made, again. Not just the case for attending college in and of itself, but the case for going to collegenow, during the COVID-19 pandemic – be it this fall, this coming spring or even next fall.
Most colleges have begun a new academic year in California, but, for the most part, dorms and classrooms remain empty. Campuses are still quiet. Once hopeful that they could reopen in the fall and offer hybrid instruction, many school leaders have op...
