HIGHER ED MARKETING BLOG

How Your Admissions Page Can Increase University Enrollment

The college admissions frenzy of the last few decades has favored higher ed. Students were eager to get into the “right,” “best,” and “most prestigious” schools. How many considered whether those universities were even a good fit for them? That’s abo...

COVID-19 Vaccination Requirement Decisions - Now What?

The majority of colleges and universities plan a return to in-person instruction and a robust on-campus experience this fall. Over the past few weeks, the question of whether to require students to be vaccinated for COVID-19 before enrolling has domi...

Higher Ed Happy Hour with Jules Coleman

Robert Johns (Director of Operations at UNINCORPORATED) talks to Jules Coleman (Chief Academic Officer at MYX) about all things higher ed on LinkedIn Live.

4 Unique Ways Schools Can Invest HEERF II Funding

This is a pivotal time for colleges and universities. They are dealing with declining enrollments, lost revenue, and hiring freezes, furloughs, and layoffs, and there are even predictions that some universities may permanently shut down because of th...

The Secret to Building Brand Equity in Higher Ed

I had the pleasure of speaking with Zach Busekrus, host of the Enrollify Podcast, about the secrets of building brand equity in higher education. Please enjoy listening to our conversation or reading the key takeaways below.

Best Books for Higher Education Professionals

If you work in higher education, you are surrounded by the idea of learning all day, every day. But, you may find it difficult to prioritize your own learning and professional development. To help you get started, we've put together a list of books a...

Tools & Resources for Higher Education Institutions

At UNINCORPORATED, we have the privilege of working with great clients to help them solve a diverse set of challenges from web design, enrollment marketing, yield optimization, student engagement, and much more.

How Higher Ed Faculty & Staff Rose to the Challenges of COVID-19

We get it: 2020 has been a year that virtually all of us in higher education would love to forget. The unprecedented level of uncertainty, confusion, and disruption have been overwhelming. Campus closures and abrupt transitions to online/hybrid instr...

3 Examples of COVID-19's Positive Impact on Higher Education

The COVID-19 pandemic has negatively changed higher education. The digital divide has deepened, a generation of young men may never seek a college education, and faculty and staff are stressed, burnt out, and fatigued. Yet, times of great disruption ...

Burnout & Fatigue: 6 Ways to Support Faculty During COVID-19

More than six months into the pandemic, we have learned about the tenuous future of higher ed, how COVID-19 is spread on campus, and the battle to reopen campuses. We have also learned that the emotional toll is mounting for those who study and work ...

Diversity, Equity, and Inclusion in Higher Education

We are living through a seismic change in how diversity, equity, and inclusion (DEI) are being discussed on college campuses. The Black Lives Matter and anti-racism movements have sparked conversations and protests on college campuses about how much,...

Invisible Diversity: 4 Ways to Improve Photography

This fall’s double digit decrease in enrollment for first-year students has put colleges and universities on notice: to get students to register, higher ed leaders need to be more proactive in their marketing and recruitment. The Black Lives Matter m...

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