For the 61 million U.S. adults living with a disability, going online can be a frustrating experience. It is filled with videos that cannot be heard, pictures that cannot be seen, and forms that cannot be completed. But it does not have to be this wa...
HIGHER ED MARKETING BLOG
Today we're sharing our best thinking on how to get started with one of the essential components of your Brand Manifesto, the Core Values. Sometimes it is difficult to know where to begin when articulating your Core Values and how they help your bran...
In this episode of the Higher Ed Happy Hour podcast, I spoke with Rick Benbow. Rick is the Regional Vice President (West Region) of Western Governors University, America’s first and largest competency-based university. We explore competency-based uni...
In this episode of the Higher Ed Happy Hour podcast, Ian spoke with Alex Boylan. Alex is a producer and host for the Amazon prime series, "The College Tour." In the show, Alex travels across the U.S. giving an in-depth look at colleges and universiti...
In this episode of the Higher Ed Happy Hour podcast, Ian spoke with Trisha Daho about initiatives related to creating more diversity in hiring, development, and leadership in higher ed. Trisha's own company, Empowered, partners with leadership teams ...
Students entering university this fall are a tech-savvy class of “digital natives.” These Gen Zs (born between 1997 and 2015) are not only the most diverse generation, but they are the first generation with virtually no memory of life before the inte...
Every year, 4 million students graduate from college. If they are among the 27% who have a good job waiting for them immediately after they walk across the commencement stage, there is a good chance they had an internship. Internships enable young ad...
Earlier this week I was on a call with a prospective client, not for anything in particular, but just to introduce the agency and see if there was any way we could help. The prospect told us about a lot of the great work they had been doing; their br...
How can Higher Education professionals leverage networking tools like LinkedIn to bring more awareness to their universities? To discover more about this and learn some actionable tools, I sat down with Daniel Alfon to discuss ways to build your Link...
There is an open secret in higher education. The marketing of colleges and universities is safe and a little bit based on fear. That’s why you’ll often see the same buzzwords used across a wide spectrum of schools. Students and their families will re...
How can academics find success and fulfillment in their careers? This is a frequently discussed topic in this era, especially with Covid-related burnout occurring for so many individuals in higher education. To help us explore the topic, I spoke with...
Social media has been a top communication tool for nearly 20 years and, at this point, all universities understand that they need to be on it. The students they serve demand it, too. According to a 2019 EAB report, 86% of teens expect colleges and un...
