On January 1, 2020, the California Consumer Privacy Act (CCPA) took effect in California. These new regulations make it increasingly difficult for brands to collect and leverage user data. Unlike GDPR, this new law does not apply to not-for-profit or...
HIGHER ED MARKETING BLOG
Learning experience design focuses on delivering instructional materials that are "functional, reliable, usable, convenient, pleasurable, and meaningful," for students. On the other hand, instructional design focuses on learning outcomes and pedagogi...
Learning new concepts and assimilating new skills are miracles, and teachers are miracle workers. The amount of time, thoughtfulness, and planning that goes into designing a single lesson plan is an extraordinary labor of love. That labor of love is ...
eLearning design, as a discipline, is responsible for designing the learning experience for online classrooms and corporate training. eLearning designers develop educational content and architect educational technology that is aligned with pedagogy t...
As a branding agency on a mission to raise awareness and grow enrollment for universities, we use our expertise to partner with deans, senior administration, and faculty to launch programs and promote higher education.
eLearning is found in almost every industry. In 2017, 77% of US companies used online learning to train employees on a variety of subjects, including leadership development and continuing education.
Higher education marketing agencies have a special job. Unlike traditional products or services, they're tasked with communicating the value of a college experience, an intellectual and personal transformation.
Unlike disposable commodities that consumers spend money on, a college degree is a noble pursuit. Higher education gives students the knowledge and experiences that they will have for their entire lives. A college education is the starting line of a ...
Camp is an often misunderstood aesthetic, primarily found in film and fashion, that champions style over content, irony over drama, extravagance over seriousness, and it has solidified its place in digital advertising.
18 to 34-year-olds are the most sought after age demographic of consumers, however they are increasingly becoming "adlergic." So how can online programs attract prospective students when they are using 4+ ad blocking tools?
In a sporting event where everything is extravagant, from the half-time show to advertising budgets, how do brands beat the competition and cut through the noise? Do they crank the volume up or opt for subtlety?
Is it discriminatory to target digital ads based on a person's gender, age, or income? The United States Department of Housing and Urban Development says, "yes." Here's how Facebook's ads discriminate against protected classes.
