Higher Ed Marketing Blog

Aligning Your Google Ads with the Customer Journey

Higher education institutions have been utilizing Google Ads as a lead generation source for years now. Still, we're now seeing Google roll out features that make the ad interface even more helpful for stakeholders. As with all of their products, Goo...

Mental Health Matters

Did you know that more than 50% of us will at some point be diagnosed with some form of mental illness or disorder? Mental issues touch each one of us in our family lives, work environment, and communities. This article looks at new practical ways to...

NCAA Ruling Presents Opportunities for Innovative Higher Ed Marketers

The recent Name, Image and Likeness (NIL) ruling from the NCAA freeing up student-athletes to capitalize on the potential value of their personal brand without sacrificing their college eligibility offers tremendous opportunities for forward-thinking...

You've Admitted Students into Your College, but Will They Enroll?

The start of the 2021-22 school year begins in a few weeks, and there are many reasons to be optimistic. Most schools return to in-person learning (You may need to get a COVID-19 vaccine first!), and those with strong brand name recognition have expe...

Top 102 Colleges Vaccination Requirements

  The World Health Organization (WHO) declared COVID-19 a global pandemic on March 11, 2020. Life changed as we knew it. Stay-at-home orders, mask mandates, and social distancing altered the way we lived day-to-day. Lives, jobs, and plans of the futu...

How Your Admissions Page Can Increase University Enrollment

The college admissions frenzy of the last few decades has favored higher ed. Students were eager to get into the “right,” “best,” and “most prestigious” schools. How many considered whether those universities were even a good fit for them? That’s abo...

7 Higher Education Design Trends for 2021

Students entering university this fall 2021 are a tech-savvy class of “digital natives.” These Gen Zs (born between 1997 and 2015) are not only the most diverse generation, but they are the first generation with virtually no memory of life before the...

COVID-19 Vaccination Requirement Decisions - Now What?

The majority of colleges and universities plan a return to in-person instruction and a robust on-campus experience this fall. Over the past few weeks, the question of whether to require students to be vaccinated for COVID-19 before enrolling has domi...

Higher Ed Happy Hour with Jules Coleman

Robert Johns (Director of Operations at UNINCORPORATED) talks to Jules Coleman (Chief Academic Officer at MYX) about all things higher ed on LinkedIn Live.

4 Unique Ways Schools Can Invest HEERF II Funding

This is a pivotal time for colleges and universities.  They are dealing with declining enrollments, lost revenue, and hiring freezes, furloughs, and layoffs, and there are even predictions that some universities may permanently shut down because of t...

The Secret to Building Brand Equity in Higher Ed

I had the pleasure of speaking with Zach Busekrus, host of the Enrollify Podcast, about the secrets of building brand equity in higher education.  Please enjoy listening to our conversation or reading the key takeaways below.

Best Books for Higher Education Professionals

If you work in higher education, you are surrounded by the idea of learning all day, every day.  But, you may find it difficult to prioritize your own learning and professional development. To help you get started, we've put together a list of books ...

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