HIGHER ED MARKETING BLOG

8 Higher Education Design Trends for 2022

Students entering university this fall are a tech-savvy class of “digital natives.” These Gen Zs (born between 1997 and 2015) are not only the most diverse generation, but they are the first generation with virtually no memory of life before the inte...

Reimagining Internships for Better Equity, Access & Career Readiness

Every year, 4 million students graduate from college. If they are among the 27% who have a good job waiting for them immediately after they walk across the commencement stage, there is a good chance they had an internship.  Internships enable young a...

What University Administrators Get Wrong About Metrics

Earlier this week I was on a call with a prospective client, not for anything in particular, but just to introduce the agency and see if there was any way we could help. The prospect told us about a lot of the great work they had been doing; their br...

LinkedIn for Higher Ed: A Guide To Success - A Conversation with Daniel Alfon

How can Higher Education professionals leverage networking tools like LinkedIn to bring more awareness to their universities? To discover more about this and learn some actionable tools, I sat down with Daniel Alfon to discuss ways to build your Link...

Higher Ed and Purpose-Driven Marketing

There is an open secret in higher education. The marketing of colleges and universities is safe and a little bit based on fear. That’s why you’ll often see the same buzzwords used across a wide spectrum of schools. Students and their families will re...

Empowered Professors and Inequity in Academia - A Conversation with Dana Mitra

How can academics find success and fulfillment in their careers? This is a frequently discussed topic in this era, especially with Covid-related burnout occurring for so many individuals in higher education. To help us explore the topic, I spoke with...

Higher Ed Social Media: 4 Posts That Increase Engagement

Social media has been a top communication tool for nearly 20 years and, at this point, all universities understand that they need to be on it. The students they serve demand it, too. According to a 2019 EAB report, 86% of teens expect colleges and un...

Essential Skills for Success That No One Taught You - A Conversation with Mark Herschberg

People on all sides of the equation (students and faculty) can agree that there are some important skills that are rarely taught in school or in corporate training, leaving most people to learn only from experience. To help us explore the topic, I sp...

Get Into College Without Going Broke - A Conversation With Shelle Howard

Parents of high school-age students are always looking for the most effective ways to help their child attend their dream college with a full or partial scholarship. To help explore this topic, I recently spoke with Shelle Howard. Shelley is the CEO ...

What Makes A Good Internship

On the occasion of the launch of UNINCORPORATED's Internship program, I recently had the chance to speak with Parker Pell about what makes a good internship, for the intern, and for the company. Parker Pell is co-founder of a platform called Scholars...

How To Convince Faculty To...

Faculty feel stressed, burnt out, and fatigued from the pandemic, yet are still expected to do more research, mentor students, and sit on committees. When their college approaches them with another request, we shouldn’t be surprised that their first ...

Website Governance: Best Practices for Universities

A website is one of the most important digital assets a university owns. It engages alumni, keeps the campus community connected and informed, and can increase student enrollment. Yet, when it’s time for a refresh or redesign, sometimes the biggest p...

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