HIGHER ED MARKETING BLOG

The Ultimate Guide to SEO for Higher Education

SEO is an important, but often misunderstood, aspect of marketing. Everyone within the higher education space has probably heard the term before, but they may not know how to actually improve the SEO of their site. To that end, we’ve created the ulti...

Is College For Everyone? Yes!

With all the headlines we’ve been seeing lately about the financial burden of college, and questions around admission practices, you may be inclined to think that people no longer view college as being worth it. But I’ve got an alternate headline for...

Improve Enrollment with Enhanced Learning Spaces - A Conversation with Richard Holeton

I recently had the chance to speak with  Richard Holton about active learning and what to consider when approaching learning design for higher education. Richard is a writer and education consultant, as well as an Assistant Vice Provost for Learning ...

2023 Higher Ed Predictions for Branding, Marketing, and Design

Top Stories in Higher Education from 2022

Media Buying for Higher Ed - A Conversation with Ryan Lieberman of iHeart Media

UNINCORPORATED recently announced a partnership with iHeart Media. I sat down to speak in more detail with Ryan Lieberman, a senior Vice President of Sales at iHeart Media, about what the collaboration will also us to do for higher education clients....

UNINCORPORATED x iHeart Media

Big News: UNINCORPORATED has partnered with iHeart Media - In today's higher education market, it has become increasingly difficult to cut through the noise and reach the ideal prospective student. More schools are competing for a smaller pool of pro...

International Student Recruitment: Methods & Strategies - A Conversation with Karla Reigosa

I recently had the chance to talk with Karla Reigosa, who is an Assistant Director of Undergraduate Admissions at Florida Southern College. We took a look at methods and strategies to build relationships and improve your international student recruit...

Growing Enrollment at Your University - A Conversation with Anushka Sapra

  I recently spoke with Anushka Sapra, who is the Assistant Director of Admissions at the Office of Undergraduate Admissions at Northeastern University. Anushka is a higher education professional who works in admissions at one of the leading universi...

Web Accessibility: Keeping Your University Website Open to All

For the 61 million U.S. adults living with a disability, going online can be a frustrating experience. It is filled with videos that cannot be heard, pictures that cannot be seen, and forms that cannot be completed. But it does not have to be this wa...

What Are Your Brand Non-Negotiables?

Today we're sharing our best thinking on how to get started with one of the essential components of your Brand Manifesto, the Core Values. Sometimes it is difficult to know where to begin when articulating your Core Values and how they help your bran...

Competency-Based Universities

In this episode of the Higher Ed Happy Hour podcast, I spoke with Rick Benbow. Rick is the Regional Vice President (West Region) of Western Governors University, America’s first and largest competency-based university. We explore competency-based uni...

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