HIGHER ED MARKETING BLOG

Growing Enrollment at Your University - A Conversation with Anushka Sapra

  I recently spoke with Anushka Sapra, who is the Assistant Director of Admissions at the Office of Undergraduate Admissions at Northeastern University. Anushka is a higher education professional who works in admissions at one of the leading universi...

Web Accessibility: Keeping Your University Website Open to All

For the 61 million U.S. adults living with a disability, going online can be a frustrating experience. It is filled with videos that cannot be heard, pictures that cannot be seen, and forms that cannot be completed. But it does not have to be this wa...

What Are Your Brand Non-Negotiables?

Today we're sharing our best thinking on how to get started with one of the essential components of your Brand Manifesto, the Core Values. Sometimes it is difficult to know where to begin when articulating your Core Values and how they help your bran...

Competency-Based Universities

In this episode of the Higher Ed Happy Hour podcast, I spoke with Rick Benbow. Rick is the Regional Vice President (West Region) of Western Governors University, America’s first and largest competency-based university. We explore competency-based uni...

The College Tour - A Conversation with Alex Boylan

In this episode of the Higher Ed Happy Hour podcast, Ian spoke with Alex Boylan. Alex is a producer and host for the Amazon prime series, "The College Tour." In the show, Alex travels across the U.S. giving an in-depth look at colleges and universiti...

Diversity, Equity, and Inclusion in Higher Ed - A Conversation with Trisha Daho

In this episode of the Higher Ed Happy Hour podcast, Ian spoke with Trisha Daho about initiatives related to creating more diversity in hiring, development, and leadership in higher ed. Trisha's own company, Empowered, partners with leadership teams ...

8 Higher Education Design Trends for 2022

Students entering university this fall are a tech-savvy class of “digital natives.” These Gen Zs (born between 1997 and 2015) are not only the most diverse generation, but they are the first generation with virtually no memory of life before the inte...

Reimagining Internships for Better Equity, Access & Career Readiness

Every year, 4 million students graduate from college. If they are among the 27% who have a good job waiting for them immediately after they walk across the commencement stage, there is a good chance they had an internship.  Internships enable young a...

What University Administrators Get Wrong About Metrics

Earlier this week I was on a call with a prospective client, not for anything in particular, but just to introduce the agency and see if there was any way we could help. The prospect told us about a lot of the great work they had been doing; their br...

LinkedIn for Higher Ed: A Guide To Success - A Conversation with Daniel Alfon

How can Higher Education professionals leverage networking tools like LinkedIn to bring more awareness to their universities? To discover more about this and learn some actionable tools, I sat down with Daniel Alfon to discuss ways to build your Link...

Higher Ed and Purpose-Driven Marketing

There is an open secret in higher education. The marketing of colleges and universities is safe and a little bit based on fear. That’s why you’ll often see the same buzzwords used across a wide spectrum of schools. Students and their families will re...

Empowered Professors and Inequity in Academia - A Conversation with Dana Mitra

How can academics find success and fulfillment in their careers? This is a frequently discussed topic in this era, especially with Covid-related burnout occurring for so many individuals in higher education. To help us explore the topic, I spoke with...

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